Sr. Specialist, Social Media Content Creation & Community Management

We are searching for a motivated self-starter who will be responsible for TikTok and Instagram content creation and social media channel management for an exciting new beverage brand.With a passion for producing engaging video and static product and lifestyle content, the ideal candidate is confident behind the camera, savvy in graphic design, hyper-creative, obsessed with social media trends, and is fired up about pioneering new creative tactics to drive engagement with Gen Z and Millennial women.PRIMARY RESPONSIBILITIES:Content CreationDevelop and Pitch Creative Ideas: Generate and present innovative concepts for both static design and lo-fi lifestyle video content to be published on TikTok and Instagram that strategically ladder back to brands' overall strategy and ambitionEnd-to-End Content Creation: Design, produce, edit, and copywrite for all social content across TikTok and InstagramStay Trend-Savvy: Keep up to date with the latest trends and formats in short-form content to maintain relevance and audience appealCollaboration: Bring forward social led ideas and continuously collaborate closely with strategist and brand team to execute strategiesCommunity ManagementSocial Listening: Perform listening across channels to identify relevant trends and opportunities for content, conversation, and gifting that allow the brand to drive engagement and relevancyStrategy: Collaborate with brand and social team to execute the organic channel and content strategy for brands on organic social that ladder back to business goals and needs, including but not limited to an audit, measurement plan, and moreAnalyze and Optimize Performance: Track content performance metrics and share continuous optimization strategies to garner more engagements, reach, followers, etc.Reporting: Deliver quarterly reports and present to key stakeholders: informing brand of overall social engagement highlights and measuring performance based on key KPIs to generate key insights and content recommendationsExecutional ExcellenceMonitor and moderate all social mentions of brands across social channels to identify engagement opportunities and bring relevant insights to our brands and cross functional teamsEngage real-time with consumers who interact with brand social channels in positive conversations, relevant trends and cultural conversationsMaintain organic and paid social media calendars including but not limited to copywriting, planning, scheduling, and publishingIdentify influencers who organically engage with the brand that would be a good fit for brand programs and partnershipsOptimize existing agency created assets, UGC when available to maintain active real-time presence on social channels. Secures approval and record keepingAttend in-person events and activations to provide coverage and capture content for brand's social media, as neededIntegrated Marketing and Cross Functional Collaboration Bring forward social-led activation ideas, and collaborate with cross-functionals to develop and executePartner with key stakeholders in social strategy, social intelligence, influencer/creator, experiential, PR, and agencies to brief for and plan for organic content needs and amplify activationsOwn partnership with Consumer Engagement Services (customer care) team to ensure product questions and complaints are being addressed in voice and on time as well as collaborate on crisis managementCollaborate with stakeholders on legal process for social sweepstakes/contests in collaboration with the brand teamREQUIRED EDUCATION AND EXPERIENCE:Bachelors Degree preferred, not requiredMinimum of 3-5 years' experience in content creation and social media community management representing a brand or organizationStrong content creation skills that are distinctive and reflect the brand's strategy and voiceDemonstrated ability to think creatively and have a strong understanding of cultureProficiency with Adobe Photoshop, Illustrator, Canva Pro, InShot, CapCut, social media platforms - Instagram, TikTok and Video Editing knowledge requiredExceptional understanding of the social media landscape (TikTok & Instagram), online trends, and cultureAbility to synthesize data to identify insights to inform creative content and opportunitiesExceptional communication (written and oral) skillsExperience successfully managing multiple projects simultaneously, self-direction, and collaborating successfully with multiple stakeholders and teamsExceptional understanding of the social media landscape, social trends, competitive landscape, best practices, and social analytics tools and metricsExceptional communication (written and oral) skillsExperience successfully managing multiple projects simultaneously, collaborating and working successfully with multiple stakeholders and teamsPREFERRED EXPERIENCE:Experience using social listening (Talkwalker) and publishing tools (Sprinklr)Previous experience working with large brands and partner agenciesBeverage styling experienceExperience with CPG brands, including work with large brands and partner agencies