Marketing Content Writer Job at United Vein & Vascular Centers in Tampa
United Vein & Vascular Centers, Tampa, FL, United States, 33646
Overview
United Vein & Vascular Centers is a life-changing healthcare innovator that is rapidly expanding access to state-of-the-art, minimally invasive vein and vascular care as we grow our footprint across the country. The unparalleled outcomes we achieve are made possible by dynamic team members like YOU working alongside our exceptional team of skilled physicians and passionate staff.Join us on our journey to transform lives as we raise the bar for patient service and outcomes! Explore exciting career opportunities with United Vein & Vascular Centers and unlock your potential!
We offer a supportive culture that is driven by deep commitment to the success of our patients and our teams. We invest in YOU and are dedicated to creating individualized opportunities for career advancement. In addition, we invest in our employees by offering:
- Competitive compensation package
- Outstanding work life balance
- Health, vision, and dental benefits
- 401K plan match
- Life insurance (100% company paid)
- PTO and paid holidays
- We invest substantial energy and resources in building a highly-engaged culture where your voice is heard, you are connected to a community of professionals who share your values, and you can thrive.
Responsibilities
The Marketing Content Writer is an integral member of the marketing team responsible for creating, proofreading, and optimizing engaging marketing content for both print and digital channels. Primary focus will be developing high-quality content that drives leads, engagement, and brand awareness. Strong writing, grammar, punctuation, and SEO skills are essential, and a background in healthcare or life sciences is highly preferred.
- Content Creation: Write clear, compelling, and accurate content for various platforms, including blogs, articles, website pages, business development initiatives, social media posts, email campaigns, brochures, and more.
- Editing & Proofreading: Review and refine content to ensure it is error-free, aligns with brand tone and voice, and meets the highest quality standards.
- SEO Optimization: Implement SEO best practices, including keyword research and integration, metadata creation, and optimization of on-page elements to enhance content visibility and performance. Ensure content aligns with SEO and engagement best practices.
- Collaboration: Work closely with internal teams to align content with broader campaigns and organizational goals.
- Healthcare Focus: Develop content tailored to healthcare professionals, patients, and stakeholders, ensuring technical accuracy and adherence to industry guidelines.
- Content Strategy: Contribute ideas for content topics and campaigns based on industry trends, audience insights, and business priorities.
- Continuous Learning: Stay up to date with industry trends, best practices, and emerging technologies to continually improve content effectiveness and relevance.
- Project Management: Organize and prioritize multiple projects, devising a schedule of work to meet deadlines and ensure the timely completion of all content-related tasks.
- Compliance & Accuracy: Ensure all content adheres to regulatory and legal guidelines relevant to the healthcare industry.
Other:
- Demonstrate and promote a work culture committed to UVVC’s Core Values: understanding, nurturing, ingenuity, trust, excellence, and diversity.
- Demonstrate behaviors that are consistent with UVVC’s Standards of Conduct as outlined in our Employee Handbook.
- Maintain the confidentiality and security of Protected Health Information (PHI) in accordance with UVVC policies, the Health Insurance Portability and Accountability Act (HIPAA), and other applicable laws and regulations. PHI is a top priority of our organization.
- Perform other duties as assigned to support broader marketing and communications objectives.
Qualifications
- Bachelor’s degree in English, Communications, Journalism, Marketing, or a related field Exceptional writing, editing, grammatical, and proofreading skills.
- 5+ consecutive years of experience in content writing, marketing, or related roles. Experience in healthcare or life sciences is strongly preferred.
- Proficiency in the AP style of writing.
- Proficiency in SEO strategies and tools (e.g., Google Ad Words, SEMrush, or equivalent).
- Strong understanding of digital marketing and content management systems (CMS).
- Ability to write for diverse audiences, including technical and non-technical stakeholders.
- Ability to collaborate with cross-functional teams: Skilled in working closely with other departments to create aligned, mission-focused content that supports organizational goals and brand messaging.
- Experience writing for regulated industries such as healthcare, life sciences, or pharmaceuticals.
- Familiarity with healthcare terminology and industry practices is a plus.
- Creative thinker with strong attention to detail, excellent organizational skills, and the ability to manage multiple projects under tight deadlines.
- Highly dependable; able to meet reliable attendance and punctuality standards for the role.