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A leading higher education institution based in South Florida is hiring an experienced direct-to-consumer Marketing Director to help grow enrollment and partnerships by leading strategic marketing efforts and contributing to student success in high-demand careers. This role offers a great work environment including collaborative team culture and professional development opportunities with a hybrid work model of 3 days onsite/2 days remote.
Key Responsibilities:
- Develop and execute competitive strategies to drive enrollment, enhance brand recognition, and maximize ROI through digital and referral channels.
- Oversee marketing programs using project management best practices to ensure timely and cost-effective execution.
- Optimize campaigns based on key metrics (conversion rates, cost-per-inquiry, cost-per-start).
- Ensure all marketing communications comply with regulatory standards.
- Manage reporting systems to provide actionable insights and track marketing performance.
- Drive quality inquiry to meet enrollment targets while maintaining budget efficiency.
- Foster a collaborative, results-driven team culture; mentor team members and align efforts with institutional goals.
Qualifications:
- Bachelor’s degree is required; a master’s in marketing, business or related field is preferred.
- 4+ years of progressive marketing leadership experience (preferably in higher education).
- Experience in Direct-to-Consumer marketing, with the ability to track lead-to-conversion ratios is required.
- Direct people management experience (hiring, mentoring, performance management, setting/tracking goals & KPIs, etc.)
- Experience managing relationships with vendors and outside agencies.
- Proficient in data analysis and reporting.
- Strong project management skills.