D2C Marketing Director (Hybrid)

A leading higher education institution based in South Florida is hiring an experienced direct-to-consumer Marketing Director to help grow enrollment and partnerships by leading strategic marketing efforts and contributing to student success in high-demand careers. This role offers a great work environment including collaborative team culture and professional development opportunities with a hybrid work model of 3 days onsite/2 days remote. Key Responsibilities: Develop and execute competitive strategies to drive enrollment, enhance brand recognition, and maximize ROI through digital and referral channels. Oversee marketing programs using project management best practices to ensure timely and cost-effective execution. Optimize campaigns based on key metrics (conversion rates, cost-per-inquiry, cost-per-start). Ensure all marketing communications comply with regulatory standards. Manage reporting systems to provide actionable insights and track marketing performance. Drive quality inquiry to meet enrollment targets while maintaining budget efficiency. Foster a collaborative, results-driven team culture; mentor team members and align efforts with institutional goals. Qualifications: Bachelor’s degree is required; a master’s in marketing, business or related field is preferred. 4+ years of progressive marketing leadership experience (preferably in higher education). Experience in Direct-to-Consumer marketing, with the ability to track lead-to-conversion ratios is required. Direct people management experience (hiring, mentoring, performance management, setting/tracking goals & KPIs, etc.) Experience managing relationships with vendors and outside agencies. Proficient in data analysis and reporting. Strong project management skills.

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