Marketing Specialist Job at Clausing in Kalamazoo

Summary/Objective

Responsible for planning and implementing marketing activities to optimize marketing campaigns, establish and improve its competitive positioning, develop and maintain awareness of the brand, maximize revenues, and drive traffic. This position will report to the President (or VP of Sales) of Clausing and will be located in Kalamazoo, MI. There will also be some split responsibility in supporting the marketing efforts at Bourn & Koch (InCompass sister company; also a supplier of machine tools and solutions) in Rockford, IL.

Essential Functions

• Develop ideas and strategies and implement creative marketing campaigns.
• Conduct market research to identify trends, customer preferences, and competitor activities.
• Create engaging content for various marketing channels, including social media, email campaigns, and website content.
• Develop compelling visual and written content to reach target audiences.
• Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for future strategic initiatives and improvement.
• Stay updated on industry trends and best practices to ensure marketing efforts remain innovative and effective.
• Coordinate with external vendors, agencies, and partners to execute marketing initiatives.
• Assist in the planning and execution of events, trade shows, and other promotional activities.
• Collaborate and support the marketing team with other tasks as needed.
• Quarterly visits to Bourn & Koch to coordinate and drive marketing initiatives; identify and present ideas for collaboration opportunities between the two companies.

Competencies

• Excellent written, verbal, interpersonal, and presentation skills.
• Creative thinking and problem-solving skills.
• Excellent organizational and time management skills with the ability to manage multiple projects simultaneously.
• Strong attention to detail.
• Self-motivated and can work independently as well as collaboratively with the marketing team.
• Ability to display a proactive attitude with a desire to grow.
• Marketing Skills – familiarity/experience with Salesforce (and/or CRM software), HubSpot, SEO, PPC, and other marketing tools
• Trade Show Experience – a plus for experience in planning, executing, and organizing an industry trade show like IMTS

Work Environment - Office

Physical Demands - The job duties are associated with normal office tasks; light lifting of parts may be required on occasion.

Percentage of Travel Required - Occasional travel to Bourn & Koch and trade shows/events; travel would be about 10%.

Required Education & Experience -

• Bachelor’s degree in marketing, communications, or related field.
• 1-2 years previous experience in marketing or related role.
• 1-2 years of knowledge of traditional and digital marketing strategies and platforms as well as marketing research methods.
• Proficiency in Microsoft Office Suite and marketing software.
• Knowledge of marketing principles, industry trends, marketing data analytics, and tools.

AAP/EEO Statement

InCompass LLC and its subsidiaries (Bourn & Koch LLC, Clausing Industrial LLC, DuBois Equipment Company LLC, Midwest Automation LLC, and Timesavers LLC) provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, creed, ancestry, sexual or affectional orientation, marital or veteran status, color, religion, sex, national origin, age, disability, genetics, status with regard to public assistance or any characteristic protected under federal, state or local law.