Marketing Manager Job at Russell Tobin in New York

Russell Tobin's client, a global leader in the eyewear industry, is hiring a CRM Marketing Manager at New York, NY 10018 (Hybrid)

Position Title: CRM Marketing Manager

Location: New York, NY 10018 (Hybrid)

Duration: 03+ Months with the possibility of extension

Pay Rate: $37.28 - $39.28 per hour

Schedule: 8:00 AM - 5:00 PM

Job Description

The CRM Marketing Manager will lead the strategic development and execution of customer relationship management (CRM) and loyalty marketing initiatives. This role involves managing campaigns, collaborating with cross-functional teams, and ensuring that CRM efforts align with business goals to enhance customer engagement and retention.

Major Duties and Responsibilities

• Strategic CRM Development: Design and implement customer-centric CRM and loyalty programs, ensuring they meet business objectives.
• Campaign Management: Oversee 1:1 one many marketing campaigns, from planning to creative development, production, and performance analysis across channels such as email and SMS.
• CRM Calendar Management: Coordinate with internal and global teams to maintain a unified CRM campaign calendar.
• Marketing Communication Plans: Develop and execute marketing communications plans based on brand strategies.
• Collaboration: Work with global CRM teams, eCommerce teams, and agencies to optimize customer journeys and engagement programs.
• Performance Analysis: Review campaign results against projections, adjusting strategies to improve performance.
• Customer Experience Enhancement: Drive customer loyalty by enhancing communication touchpoints and targeting relevant offers.
• Technology Integration: Collaborate with IT and customer intelligence teams to optimize the use of marketing technologies.

Qualifications

• Education: Bachelor’s degree in marketing, Advertising, or related field, or equivalent experience.
• Experience: 5+ years of experience in marketing, with expertise in CRM, loyalty programs, and campaign management.

Skills:

• Strong knowledge in developing and executing consumer-centric initiatives and marketing communications.
• Ability to collaborate in a matrix organization and communicate effectively at all levels.
• Proficient in project management with a focus on results.
• Strong analytic skills to integrate consumer research and data into marketing plans.
• Experience with CRM tools like Oracle Responsys or IBM Unica is a plus.

Preferred Qualifications:

• Experience in eCommerce, optical, or retail industries.
• Consulting background or experience with loyalty program development.

Benefits that Russell Tobin offers:

Russell Tobin offers eligible employees comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance, and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.