Renren
We are on the lookout for a Marketing Manager to join our growing team!
Who are we?
Lofty is a high-growth, global SaaS company serving the residential real estate market. Our suite of tools addresses the daily pain points faced by agents, empowering them to launch effective marketing campaigns, track leads' activities, build lasting customer relationships, and efficiently manage teams.
What's the job?
We are seeking a Marketing Manager to lead key marketing initiatives, drive brand awareness, and generate demand through strategic campaigns, event marketing, and compelling content. If you're a hands-on, high-energy marketer with experience in event planning, campaign execution, content creation, and vendor management-and you thrive in fast-paced environments-we'd love to hear from you!
Event Management
What are we looking for?
This is a place where every day we are inspired by our teammates, encouraging each other to be our best. The environment is friendly and supportive! And we feel it's important to reward our team with competitive pay and benefits. Here are some of the highlights:
Join our growing team and let's have fun building this business together!
Who are we?
Lofty is a high-growth, global SaaS company serving the residential real estate market. Our suite of tools addresses the daily pain points faced by agents, empowering them to launch effective marketing campaigns, track leads' activities, build lasting customer relationships, and efficiently manage teams.
What's the job?
We are seeking a Marketing Manager to lead key marketing initiatives, drive brand awareness, and generate demand through strategic campaigns, event marketing, and compelling content. If you're a hands-on, high-energy marketer with experience in event planning, campaign execution, content creation, and vendor management-and you thrive in fast-paced environments-we'd love to hear from you!
Event Management
- Plan, coordinate, and execute in-person and virtual industry events, trade shows, and conferences.
- Represent the company with enthusiasm and professionalism at events, engaging with prospects, partners, and industry leaders.
- Develop event strategies to drive lead generation and brand awareness.
- Manage logistics, sponsorships, speaker engagements, and post-event follow-ups.
- Track and analyze event ROI, optimizing for future events.
- Develop and execute multi-channel marketing campaigns (email, digital, social, and paid media) to generate demand and nurture leads.
- Collaborate with sales and product teams to align campaigns with business goals.
- Monitor campaign performance, optimize based on data-driven insights, and report key metrics.
- Develop and manage content marketing efforts, including blogs, case studies, whitepapers, and thought leadership pieces.
- Create engaging email campaigns, landing pages, and digital ad copy.
- Oversee the production of marketing videos, graphics, and other visual content.
- Work with designers, videographers, and writers to maintain brand consistency and high-quality content output.
- Optimize content for SEO and lead generation.
- Manage relationships with marketing vendors, agencies, and contractors to execute campaigns, events, and creative projects.
- Oversee budget allocation for marketing initiatives, ensuring cost-effectiveness and ROI.
- Ensure brand consistency across all marketing channels and materials.
- Stay updated on industry trends and competitors to identify new opportunities.
- Collaborate with the marketing team to refine messaging and storytelling.
- Support broader marketing initiatives as needed.
What are we looking for?
- 4+ years of B2B marketing experience, preferably in SaaS or real estate tech.
- Proven experience in event planning, campaign execution, and content creation.
- Strong writing and storytelling skills with the ability to craft compelling marketing materials.
- Proficiency in content marketing, email marketing, and social media strategy.
- Experience with design tools (e.g., Canva, Adobe Creative Suite) and video editing (preferred but not required).
- Data-driven mindset with experience analyzing campaign and content performance.
- Familiarity with marketing automation tools (e.g., HubSpot, Marketo), CRM (e.g., Salesforce), and analytics platforms (Google Analytics, LinkedIn Ads, etc.).
- High Energy & Enthusiasm - You bring excitement and passion to your work, inspiring those around you.
- Excellent Communication & Presentation Skills - You can confidently represent the company at events, meetings, and in written content.
- Adaptability & Problem-Solving - You thrive in a fast-paced, evolving industry and find creative solutions to challenges.
- Strong Collaboration & Relationship Building - You work well with cross-functional teams, vendors, and external partners.
- Detail-Oriented & Organized - You can manage multiple projects simultaneously while maintaining high quality.
This is a place where every day we are inspired by our teammates, encouraging each other to be our best. The environment is friendly and supportive! And we feel it's important to reward our team with competitive pay and benefits. Here are some of the highlights:
- Health Insurance: FREE medical coverage for employees for one of our plan options! And the ability to add dependents or choose an alternative plan and still receive a credit to keep costs down.
- Paid Time Off: Work hard, play hard! In addition to 10 holidays, we offer paid time off so that you can achieve a healthy work-life balance.
- Paternity Leave: We support our team members as they grow their families! Once you qualify for FMLA, you are eligible to receive up to 6 weeks of paid paternity time to bond with a new child.
- Employee Assistance Program: We are proud to offer free access to SupportLinc, a global platform that provides on-demand care as you navigate personal or professional challenges. This confidential and compassionate support system is available to you and your family members anytime you need help.
- Team Building: We may work across time zones and countries, but we're still united. We host a monthly schedule of team activities, quarterly town halls, open Q&A sessions, and other special events...so many fun ways for us to connect and support one another.
- Growth Opportunities: When our people grow...we grow! We offer leadership training, development journeys for core teams, and coaching/mentoring opportunities. Constant growth and development are inherent in our culture.
- Tools To Do The Job: We ensure you are hooked up with the tools, equipment, and systems you need. We begin the process prior to your start date, so you are ready to rock 'n roll on your first day.
- What Else? We provide a 401(k) company match and 100% company-paid life/AD&D insurance/short-term disability. Our ultimate goal is to support you and your overall wellness.
Join our growing team and let's have fun building this business together!