Bravado
Vice President of Sales - Founding VP of Sales - Fitness Studio SaaS Disruptor -
Bravado, St Louis, Missouri, United States
Bravado represents a privately-held Fitness Studio Management SaaS company that has added 250 new customers since 2022 and earned rave reviews on Glassdoor (4.4), G2 (4.1), and Capterra (4.7).
This 20-employee, Seed Funded firm ($3.3 million in total funding), which has a 39% Demo-to-Close ratio over the last 12 months, is seeking a Founding VP of Sales to hire and lead a team of 10 remote salespeople, who will live in major metro areas across the U.S. This role reports to the CEO and you’ll work from our San Francisco office.
Solution Our client has built a comprehensive fitness studio automation platform designed for modern fitness studios. Whether you run a Yoga, Pilates, Pole, Lagree, CrossFit, or any other boutique fitness studio, this solution has you covered.
With its innovative drag-and-drop, multi-channel marketing automation, you can build your business as easily as stacking Lego blocks. Plus, our exclusive integration with Reserve with Google keeps your classes fully booked without any marketing costs. This intuitive tool simplifies operations to deliver a world-class experience for both clients and staff, even when you're away.
Role * Senior leadership role, reporting to the CEO and working from their San Francisco office on Montgomery Street. * $150k base salary, $300k OTE. Uncapped comp plan with accelerators. Meaningful early-stage equity. * You have led a team that is similar to ours in sales cycle (21 days), deal size (5-15k ACV), and sales velocity (AEs closing 2 to 5 net-new logos per month). * You must have experience working for an early-stage startup. If you’ve scaled a firm from Series A to Series B, you are at the top of our list. * Bonus points if you have led a distributed remote team that sells to SMBs in their local area. * Over the last 12 months, we have had a 40-50% Demo-to-Close ratio, so you’ll be hiring AEs who can generate appointments via phone and in person. * Your team will typically call on the owner of a fitness club, or a general manager or head of operations.
Culture * 4.4 Glassdoor, 82% Recommend to Friend. 40+ total reviews! * One employee says, “A place where builders thrive—if you love creating things from scratch and enjoy working in a fast-paced, dynamic environment, this is your spot.” * A significant funding round will close in March/April, and benefits and other employee perks will be upgraded at that time. * “The member-facing app is sleek and easy, a complete upgrade from our last software.” – Current Client
Official Job Description
Our mission Our solution drives value by increasing annual contract values (ACVs) up to 10x as labor shifts to AI. We demonstrate strong product-market fit with a 99% net dollar retention rate and a 49% demo-to-close conversion. We are on track to scale to $10M in revenue within the next 15 months. Act now to join a transformative shift in an industry poised for rapid growth.
Scope of Work Collaborate directly with the CEO to develop and enhance a sales methodology tailored to our products, ensuring alignment with business goals Design and oversee a comprehensive top-of-the-funnel growth strategy that consistently generates high-quality sales leads for the company Spearhead Account-Based Marketing initiatives and leverage inbound leads (in partnership with the marketing team) to uncover new opportunities for the sales team Lead, recruit, and develop a high-performing team of SDRs and AEs, fostering rapid growth in new leads and transforming them into productive, results-driven salespeople Work cross-functionally with Sales, Marketing, and Product Development teams to ensure brand consistency and optimize sales performance Manage and maintain a CRM database of leads, ensuring efficient processing, tracking, and reporting of opportunities through the sales pipeline Partner with sales leadership to implement and refine processes aimed at increasing efficiency and driving sales growth Build and lead a high-caliber sales team, focusing on hiring, training, and equipping them with the tools necessary for success
Requirements Minimum of 7 years of proven B2B SaaS sales experience, including at least 2 years in a managerial capacity Strong sense of ownership with a proactive, results-driven mindset and a ‘let’s-get-it-done’ attitude Expertise in collaborating directly with leadership, GTM, and Product teams to drive strategy and execution A natural storyteller, capable of communicating the value of the product in a compelling and relatable way Proven track record of identifying and coaching high-potential sales talent, turning rough diamonds into top performers Extensive experience in consultative selling, particularly to business owners and managers within the SMB/Mid-market sector
Our history and background The wellness industry is on track to be the third largest in the world, but most businesses still rely on outdated models, unprepared for AI-driven transformation.
We equip wellness entrepreneurs with AI to build profitable, scalable businesses. Our leadership team has led at JP Morgan, Uber, Shiprocket, BrowserStack, and MagicPin.
We’ve secured $3.2 million in venture capital from Antler, FusionCharts founder Pallav Nadhani, and leaders from Meta, GitLab, Freshworks, and CleverTap, with more to come. AI is the future of wellness. We help businesses stay ahead.
This 20-employee, Seed Funded firm ($3.3 million in total funding), which has a 39% Demo-to-Close ratio over the last 12 months, is seeking a Founding VP of Sales to hire and lead a team of 10 remote salespeople, who will live in major metro areas across the U.S. This role reports to the CEO and you’ll work from our San Francisco office.
Solution Our client has built a comprehensive fitness studio automation platform designed for modern fitness studios. Whether you run a Yoga, Pilates, Pole, Lagree, CrossFit, or any other boutique fitness studio, this solution has you covered.
With its innovative drag-and-drop, multi-channel marketing automation, you can build your business as easily as stacking Lego blocks. Plus, our exclusive integration with Reserve with Google keeps your classes fully booked without any marketing costs. This intuitive tool simplifies operations to deliver a world-class experience for both clients and staff, even when you're away.
Role * Senior leadership role, reporting to the CEO and working from their San Francisco office on Montgomery Street. * $150k base salary, $300k OTE. Uncapped comp plan with accelerators. Meaningful early-stage equity. * You have led a team that is similar to ours in sales cycle (21 days), deal size (5-15k ACV), and sales velocity (AEs closing 2 to 5 net-new logos per month). * You must have experience working for an early-stage startup. If you’ve scaled a firm from Series A to Series B, you are at the top of our list. * Bonus points if you have led a distributed remote team that sells to SMBs in their local area. * Over the last 12 months, we have had a 40-50% Demo-to-Close ratio, so you’ll be hiring AEs who can generate appointments via phone and in person. * Your team will typically call on the owner of a fitness club, or a general manager or head of operations.
Culture * 4.4 Glassdoor, 82% Recommend to Friend. 40+ total reviews! * One employee says, “A place where builders thrive—if you love creating things from scratch and enjoy working in a fast-paced, dynamic environment, this is your spot.” * A significant funding round will close in March/April, and benefits and other employee perks will be upgraded at that time. * “The member-facing app is sleek and easy, a complete upgrade from our last software.” – Current Client
Official Job Description
Our mission Our solution drives value by increasing annual contract values (ACVs) up to 10x as labor shifts to AI. We demonstrate strong product-market fit with a 99% net dollar retention rate and a 49% demo-to-close conversion. We are on track to scale to $10M in revenue within the next 15 months. Act now to join a transformative shift in an industry poised for rapid growth.
Scope of Work Collaborate directly with the CEO to develop and enhance a sales methodology tailored to our products, ensuring alignment with business goals Design and oversee a comprehensive top-of-the-funnel growth strategy that consistently generates high-quality sales leads for the company Spearhead Account-Based Marketing initiatives and leverage inbound leads (in partnership with the marketing team) to uncover new opportunities for the sales team Lead, recruit, and develop a high-performing team of SDRs and AEs, fostering rapid growth in new leads and transforming them into productive, results-driven salespeople Work cross-functionally with Sales, Marketing, and Product Development teams to ensure brand consistency and optimize sales performance Manage and maintain a CRM database of leads, ensuring efficient processing, tracking, and reporting of opportunities through the sales pipeline Partner with sales leadership to implement and refine processes aimed at increasing efficiency and driving sales growth Build and lead a high-caliber sales team, focusing on hiring, training, and equipping them with the tools necessary for success
Requirements Minimum of 7 years of proven B2B SaaS sales experience, including at least 2 years in a managerial capacity Strong sense of ownership with a proactive, results-driven mindset and a ‘let’s-get-it-done’ attitude Expertise in collaborating directly with leadership, GTM, and Product teams to drive strategy and execution A natural storyteller, capable of communicating the value of the product in a compelling and relatable way Proven track record of identifying and coaching high-potential sales talent, turning rough diamonds into top performers Extensive experience in consultative selling, particularly to business owners and managers within the SMB/Mid-market sector
Our history and background The wellness industry is on track to be the third largest in the world, but most businesses still rely on outdated models, unprepared for AI-driven transformation.
We equip wellness entrepreneurs with AI to build profitable, scalable businesses. Our leadership team has led at JP Morgan, Uber, Shiprocket, BrowserStack, and MagicPin.
We’ve secured $3.2 million in venture capital from Antler, FusionCharts founder Pallav Nadhani, and leaders from Meta, GitLab, Freshworks, and CleverTap, with more to come. AI is the future of wellness. We help businesses stay ahead.