Appian
Experienced Hire Marketing McLean, Virginia
Please read the following job description thoroughly to ensure you are the right fit for this role before applying. Here at Appian, our core values of Respect, Work to Impact, Ambition, and Constructive Dissent & Resolution define who we are. This means we constantly seek to understand the best for our customers, go beyond completion in our work, strive for excellence with intensity, and embrace candid communication. When you join Appian, you'll be part of a passionate team dedicated to accomplishing hard things. Appian is actively seeking a Field Marketing Lead to drive go-to-market efforts and integrated planning for our Public Sector industry. We are looking for a creative and passionate individual with a proven track record of successful marketing in this industry vertical, along with familiarity with end-to-end field event strategy and execution, sales enablement, and balancing an ecosystem of partners in a dynamic environment. Our ideal candidate will have familiarity with Public Sector marketing, including Defense, Federal Civilian, and/or State and Local Government. The Field Marketing Lead will be responsible for managing and executing Field Marketing programs and Public Sector industry events designed to grow and accelerate sales pipeline and revenue. The role will also be responsible for operational, implementation, and post-program and event reporting and activities. This role is based at our HQ in McLean, VA. Appian was built on a culture of in-person collaboration, which we believe is a key driver of our mission to be the best. Employees hired for this position are expected to be in the office 5 days a week to foster that culture and ensure we continue to thrive through shared ideas and teamwork. Responsibilities:
Work closely with Public Sector Sales Leadership and Field Sales to identify, recommend and implement lead generation and account expansion activities in the Public Sector vertical (Civilian, Defense, and SLG). Help execute account-based marketing (ABM) strategy to align with account specific plans and enable lead generation activities focused on target accounts. Determine fiscal requirements, prepare and manage budget for Field programs. Work with Marketing Operations to regularly manage and review campaign performance metrics with key stakeholders, including leads, sales opportunities, and ROI by campaign, channel, and lead source. Ability to translate data produced by Marketing Operations to make actionable recommendations and develop strategic decisions. Work closely with internal and external stakeholders to define goals, objectives, and specific implementation plans that promote Appian’s brand. Execute programs onsite and in the Field. Understand and help to communicate marketing strategy, value proposition, positioning, and messaging to regional Sales Executives. Ensure lead and pipeline outcomes are met with strong engagement and communication with the business development, field sales team, and partner organization. Source venues, acquire supporting technology, and coordinate development of materials to execute quality programs. Coordinate and carry out project deliverables on schedule and on budget. Ability to travel up to 5-10%. About You:
6+ years experience in a B2G Field Marketing Role in an Enterprise Software environment - knowledge of Public Sector (DoD, FedCiv, SLG) is a must. Bachelor’s Degree. Experience in crafting Public Sector results-driven marketing programs that drive pipeline growth. Ability and experience working with a fast-paced, growth-oriented Sales team. Experience managing large and regional event logistics, strategy, and execution as well as knowledge of the Public Sector event landscape. Excellent presentation, project management, and ROI reporting skills. Able to work in a collaborative, fast-paced, and results-oriented environment. Able to think critically and creatively while multitasking and meeting strict deadlines. Flexible, organized, and detail-oriented. Extremely strong verbal and written communication skills. Experienced in using CRM, Marketing Automation, and ABM tools. About Appian: Appian is a software company that automates business processes. The Appian AI-Powered Process Platform includes everything you need to design, automate, and optimize even the most complex processes, from start to finish. The world's most innovative organizations trust Appian to improve their workflows, unify data, and optimize operations—resulting in better growth and superior customer experiences. For more information, visit appian.com. Appian Corporation is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, genetic information, or any other characteristic protected by law.
#J-18808-Ljbffr
Please read the following job description thoroughly to ensure you are the right fit for this role before applying. Here at Appian, our core values of Respect, Work to Impact, Ambition, and Constructive Dissent & Resolution define who we are. This means we constantly seek to understand the best for our customers, go beyond completion in our work, strive for excellence with intensity, and embrace candid communication. When you join Appian, you'll be part of a passionate team dedicated to accomplishing hard things. Appian is actively seeking a Field Marketing Lead to drive go-to-market efforts and integrated planning for our Public Sector industry. We are looking for a creative and passionate individual with a proven track record of successful marketing in this industry vertical, along with familiarity with end-to-end field event strategy and execution, sales enablement, and balancing an ecosystem of partners in a dynamic environment. Our ideal candidate will have familiarity with Public Sector marketing, including Defense, Federal Civilian, and/or State and Local Government. The Field Marketing Lead will be responsible for managing and executing Field Marketing programs and Public Sector industry events designed to grow and accelerate sales pipeline and revenue. The role will also be responsible for operational, implementation, and post-program and event reporting and activities. This role is based at our HQ in McLean, VA. Appian was built on a culture of in-person collaboration, which we believe is a key driver of our mission to be the best. Employees hired for this position are expected to be in the office 5 days a week to foster that culture and ensure we continue to thrive through shared ideas and teamwork. Responsibilities:
Work closely with Public Sector Sales Leadership and Field Sales to identify, recommend and implement lead generation and account expansion activities in the Public Sector vertical (Civilian, Defense, and SLG). Help execute account-based marketing (ABM) strategy to align with account specific plans and enable lead generation activities focused on target accounts. Determine fiscal requirements, prepare and manage budget for Field programs. Work with Marketing Operations to regularly manage and review campaign performance metrics with key stakeholders, including leads, sales opportunities, and ROI by campaign, channel, and lead source. Ability to translate data produced by Marketing Operations to make actionable recommendations and develop strategic decisions. Work closely with internal and external stakeholders to define goals, objectives, and specific implementation plans that promote Appian’s brand. Execute programs onsite and in the Field. Understand and help to communicate marketing strategy, value proposition, positioning, and messaging to regional Sales Executives. Ensure lead and pipeline outcomes are met with strong engagement and communication with the business development, field sales team, and partner organization. Source venues, acquire supporting technology, and coordinate development of materials to execute quality programs. Coordinate and carry out project deliverables on schedule and on budget. Ability to travel up to 5-10%. About You:
6+ years experience in a B2G Field Marketing Role in an Enterprise Software environment - knowledge of Public Sector (DoD, FedCiv, SLG) is a must. Bachelor’s Degree. Experience in crafting Public Sector results-driven marketing programs that drive pipeline growth. Ability and experience working with a fast-paced, growth-oriented Sales team. Experience managing large and regional event logistics, strategy, and execution as well as knowledge of the Public Sector event landscape. Excellent presentation, project management, and ROI reporting skills. Able to work in a collaborative, fast-paced, and results-oriented environment. Able to think critically and creatively while multitasking and meeting strict deadlines. Flexible, organized, and detail-oriented. Extremely strong verbal and written communication skills. Experienced in using CRM, Marketing Automation, and ABM tools. About Appian: Appian is a software company that automates business processes. The Appian AI-Powered Process Platform includes everything you need to design, automate, and optimize even the most complex processes, from start to finish. The world's most innovative organizations trust Appian to improve their workflows, unify data, and optimize operations—resulting in better growth and superior customer experiences. For more information, visit appian.com. Appian Corporation is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, genetic information, or any other characteristic protected by law.
#J-18808-Ljbffr