AffiniPay
Hi, We're AffiniPay!
AffiniPay is a leading fintech company, based out of Austin, Texas. As the market leader in professional services payments and practice management software, AffiniPay's tech products serve legal, accounting, architectural, engineering and construction firms. AffiniPay has been recognized as one of Inc. 5000's fastest growing companies in the U.S. for 13 years in a row, and as a result, our teams continue to grow as well!
The Vice President of Product Marketing is a strategic leader responsible for crafting and executing comprehensive product marketing strategies that align with our overall business objectives. This role requires a blend of creative insight, analytical acumen, and strong leadership to elevate our market presence, drive demand, and accelerate revenue growth. You will work closely with cross-functional teams-including Product Management, Sales, and Customer Success-to ensure our products resonate with the market and our customers
What You'll Do Strategic Leadership:
Develop and implement an integrated product marketing strategy that aligns with company objectives and market opportunities. Serve as a key member of the executive leadership team, contributing to overall business strategy and growth initiatives.
Product Positioning & Messaging:
Define compelling product positioning, value propositions, and messaging that clearly articulate the benefits and differentiators of our products. Collaborate with Product Management and R&D to ensure market insights and customer feedback inform product development.
Go-To-Market Execution:
Lead the planning and execution of successful product launches, including coordinating with marketing, sales, and customer support teams to ensure seamless rollouts. Support targeted go-to-market campaigns that generate leads, drive upsell, increase adoption, and enhance customer engagement.
Market Intelligence & Competitive Analysis:
Oversee ongoing market research, competitor analysis, and customer feedback loops (including customer advisory board meetings) to identify trends, opportunities, and risks. Use insights to inform strategy, refine messaging, and optimize the product portfolio. Maintain or develop new buyer personas and customer journeys in support of business objectives
Team Leadership & Collaboration:
Build, mentor, and manage a high-performing product marketing team, fostering a culture of innovation and excellence. Partner with Sales to create effective sales enablement tools, training programs, and collateral that empower the team to close deals. Partner with Customer Support & Success teams to develop a product enablement strategy that improves upsell and reduces churn
Metrics & Performance Management:
Establish key performance indicators (KPIs) to measure the success of product marketing initiatives. Regularly report on performance, adjusting strategies as needed to maximize impact and ROI.
About You
Experience
10+ years of Product Marketing experience within tech or Saas, with at least 5 years in a senior leadership role Demonstrated success in developing and executing product marketing strategies that drive market share and revenue growth
Skills & Competencies
Deep expertise in product positioning and messaging. Exceptional strategic thinking, with the ability to translate complex market data into actionable insights. Proven leadership skills with experience building and managing high-performing teams in a fast-paced, dynamic environment. Outstanding communication and presentation skills, with the ability to influence stakeholders at all levels. Strong understanding of digital marketing, product lifecycle management, and sales enablement strategies. Adept at cross-functional collaboration and comfortable working in a matrixed organization. Excellent verbal and written communication skills. Analytical mindset with the ability to research and synthesize ample data about specific markets. Strong ability to prioritize tasks in pursuit of key marketing, sales, and company goals. Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree is highly preferred.
Our Story
Founded in 2005, AffiniPay's mission is to build technology products that helps professionals focus on the work they love. As the leader in the professional payments industry, AffiniPay's products serve legal, accounting, architectural, engineering and construction firms. Our portfolio of software solutions include MyCase (Legal Practice Management Software), CASEpeer (Practice Management for Personal Injury Firms), Docketwise (Immigration & Case Management Software), and Woodpecker (Legal Document Automation). Our portfolio of payment solutions include LawPay (Legal), AffiniPay for Associations (Associations), CPACharge (Accounting Professionals), and ClientPay (Architect, Engineer, and Construction). AffiniPay's products serve over one hundred thousand users, and we are noted as one of the fastest growing tech companies in Austin, Texas. We are constantly looking for talent to join our team to continue playing a key part in unlocking our potential.
Diversity, Equity & Inclusion at AffiniPay
At AffiniPay, we recognize that innovation occurs with a strong team of people who are diverse in background, personality, talent and ideas. Experience comes in many forms and ensuring a diverse and inclusive workplace where we continue to learn from each other is an integral part of our culture. We are committed to creating a welcoming and transparent environment for all that embraces those differences through education, equal access to opportunities and information, inclusionary programs, and community outreach.
B
enefits that Benefit You!
As a people first culture, we believe it is important that our teammates are happy, healthy, and productive. In order to best support that, AffiniPay provides award-winning benefits that can make a difference in your life - right now and for the future.
All employees receive fully covered medical, dental and vision coverage
- Choose from our 2 available health plans based on what fits you and/or your family! Have some fur babies?
- We offer them insurance too! RELAX and enjoy your time away with our flexible paid time off policy! We will help you plan for your future
- 401K, or RRSP if in Canada, with a company match Competitive compensation
packages that include mid-year and end-of-year bonuses and equity options for all full-time employees Health Wellness Program
that includes nutrition consultations, mental health apps, and access to discounted memberships Have plans to grow your family?
- Parental resources, including 16 weeks of paid time off for primary caregivers Professional development opportunities
including mentorships, leadership programs and our AffiniPayU courses We believe it is important to give back with our
Matching Gift Program and organized activities focused on donations, volunteerism and supporting the local communities throughout the country D&I initiatives
provide educational opportunities regarding multicultural issues, tolerance, and celebrating diversity among our entire staff An incredible, in-office experience at our headquarters in Austin and San Diego
including free lunch delivery, a fully stocked kitchen, and some "sweet" surprises for those afternoon pick-me-ups
Security Advisory
Our hiring teams at AffiniPay are dedicated to recruiting top talent that share our passion for serving the professional services industry through innovative financial technology. As such, our Talent Acquisition Team only follows legitimate hiring practices. We will always communicate with our candidates using emails with the AffiniPay domain and will never ask for sensitive/personal data during the application process. All interviews take place over phone call, Zoom/Google Meet or in person. All offers are communicated verbally by our Talent Acquisition Specialists with a written offer letter as a follow up.
AffiniPay is a leading fintech company, based out of Austin, Texas. As the market leader in professional services payments and practice management software, AffiniPay's tech products serve legal, accounting, architectural, engineering and construction firms. AffiniPay has been recognized as one of Inc. 5000's fastest growing companies in the U.S. for 13 years in a row, and as a result, our teams continue to grow as well!
The Vice President of Product Marketing is a strategic leader responsible for crafting and executing comprehensive product marketing strategies that align with our overall business objectives. This role requires a blend of creative insight, analytical acumen, and strong leadership to elevate our market presence, drive demand, and accelerate revenue growth. You will work closely with cross-functional teams-including Product Management, Sales, and Customer Success-to ensure our products resonate with the market and our customers
What You'll Do Strategic Leadership:
Develop and implement an integrated product marketing strategy that aligns with company objectives and market opportunities. Serve as a key member of the executive leadership team, contributing to overall business strategy and growth initiatives.
Product Positioning & Messaging:
Define compelling product positioning, value propositions, and messaging that clearly articulate the benefits and differentiators of our products. Collaborate with Product Management and R&D to ensure market insights and customer feedback inform product development.
Go-To-Market Execution:
Lead the planning and execution of successful product launches, including coordinating with marketing, sales, and customer support teams to ensure seamless rollouts. Support targeted go-to-market campaigns that generate leads, drive upsell, increase adoption, and enhance customer engagement.
Market Intelligence & Competitive Analysis:
Oversee ongoing market research, competitor analysis, and customer feedback loops (including customer advisory board meetings) to identify trends, opportunities, and risks. Use insights to inform strategy, refine messaging, and optimize the product portfolio. Maintain or develop new buyer personas and customer journeys in support of business objectives
Team Leadership & Collaboration:
Build, mentor, and manage a high-performing product marketing team, fostering a culture of innovation and excellence. Partner with Sales to create effective sales enablement tools, training programs, and collateral that empower the team to close deals. Partner with Customer Support & Success teams to develop a product enablement strategy that improves upsell and reduces churn
Metrics & Performance Management:
Establish key performance indicators (KPIs) to measure the success of product marketing initiatives. Regularly report on performance, adjusting strategies as needed to maximize impact and ROI.
About You
Experience
10+ years of Product Marketing experience within tech or Saas, with at least 5 years in a senior leadership role Demonstrated success in developing and executing product marketing strategies that drive market share and revenue growth
Skills & Competencies
Deep expertise in product positioning and messaging. Exceptional strategic thinking, with the ability to translate complex market data into actionable insights. Proven leadership skills with experience building and managing high-performing teams in a fast-paced, dynamic environment. Outstanding communication and presentation skills, with the ability to influence stakeholders at all levels. Strong understanding of digital marketing, product lifecycle management, and sales enablement strategies. Adept at cross-functional collaboration and comfortable working in a matrixed organization. Excellent verbal and written communication skills. Analytical mindset with the ability to research and synthesize ample data about specific markets. Strong ability to prioritize tasks in pursuit of key marketing, sales, and company goals. Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree is highly preferred.
Our Story
Founded in 2005, AffiniPay's mission is to build technology products that helps professionals focus on the work they love. As the leader in the professional payments industry, AffiniPay's products serve legal, accounting, architectural, engineering and construction firms. Our portfolio of software solutions include MyCase (Legal Practice Management Software), CASEpeer (Practice Management for Personal Injury Firms), Docketwise (Immigration & Case Management Software), and Woodpecker (Legal Document Automation). Our portfolio of payment solutions include LawPay (Legal), AffiniPay for Associations (Associations), CPACharge (Accounting Professionals), and ClientPay (Architect, Engineer, and Construction). AffiniPay's products serve over one hundred thousand users, and we are noted as one of the fastest growing tech companies in Austin, Texas. We are constantly looking for talent to join our team to continue playing a key part in unlocking our potential.
Diversity, Equity & Inclusion at AffiniPay
At AffiniPay, we recognize that innovation occurs with a strong team of people who are diverse in background, personality, talent and ideas. Experience comes in many forms and ensuring a diverse and inclusive workplace where we continue to learn from each other is an integral part of our culture. We are committed to creating a welcoming and transparent environment for all that embraces those differences through education, equal access to opportunities and information, inclusionary programs, and community outreach.
B
enefits that Benefit You!
As a people first culture, we believe it is important that our teammates are happy, healthy, and productive. In order to best support that, AffiniPay provides award-winning benefits that can make a difference in your life - right now and for the future.
All employees receive fully covered medical, dental and vision coverage
- Choose from our 2 available health plans based on what fits you and/or your family! Have some fur babies?
- We offer them insurance too! RELAX and enjoy your time away with our flexible paid time off policy! We will help you plan for your future
- 401K, or RRSP if in Canada, with a company match Competitive compensation
packages that include mid-year and end-of-year bonuses and equity options for all full-time employees Health Wellness Program
that includes nutrition consultations, mental health apps, and access to discounted memberships Have plans to grow your family?
- Parental resources, including 16 weeks of paid time off for primary caregivers Professional development opportunities
including mentorships, leadership programs and our AffiniPayU courses We believe it is important to give back with our
Matching Gift Program and organized activities focused on donations, volunteerism and supporting the local communities throughout the country D&I initiatives
provide educational opportunities regarding multicultural issues, tolerance, and celebrating diversity among our entire staff An incredible, in-office experience at our headquarters in Austin and San Diego
including free lunch delivery, a fully stocked kitchen, and some "sweet" surprises for those afternoon pick-me-ups
Security Advisory
Our hiring teams at AffiniPay are dedicated to recruiting top talent that share our passion for serving the professional services industry through innovative financial technology. As such, our Talent Acquisition Team only follows legitimate hiring practices. We will always communicate with our candidates using emails with the AffiniPay domain and will never ask for sensitive/personal data during the application process. All interviews take place over phone call, Zoom/Google Meet or in person. All offers are communicated verbally by our Talent Acquisition Specialists with a written offer letter as a follow up.