Director of Marketing - Kansas City Live!

KC Live! is the Midwest’s premier entertainment destination. An entire city block with two levels of world-class restaurants, taverns and night spots, KC Live! is where Kansas City goes to play. KC Live! also features a full-concert stage where the country’s most premiere musicians and bands perform weekly during the summer and for special events throughout the year.

What we offer:

Competitive Pay with annual reviews Comprehensive Benefits Package 401K, with contribution Career Advancement Opportunities Paid Time Off The Director of Marketing will lead Kansas City Live! (“KCL”)’s marketing team and partner with key Power & Light District (“District”) stakeholders to develop and execute strategic marketing plans that drive revenue, increase visibility and enhance guest engagement. The ideal candidate is a results-oriented, data-driven, creative leader with a passion for live entertainment, food & beverage marketing, and audience engagement.

Collaborate with District leadership, including KCL’s Director of Operations, to develop an annual calendar of events and initiatives that drive traffic and increase sales. Develop and execute strategic marketing campaigns to increase ticket sales for entertainment events such as concerts and festivals. Oversee development of marketing initiatives for Live!-operated food & beverage concepts within KCL, which include nightlife, fine and casual dining. Assist marketing team and concept-level operators in the development of promotions, activations, special events, and partnerships that drive revenue and enhance the overall guest experience. Manage marketing budgets, allocating resources effectively to maximize impact. Oversee and manage the creation of promotional assets, including graphics, videos, and photography, collaborating with designers and content creators. Oversee and manage email marketing programs, social media, and website presence for KCL, including Live!-operated food & beverage concepts. Monitor marketing campaign performance, providing data-driven recommendations to enhance ROI and audience growth. Ensure KCL’s marketing team and operations stakeholders are aligned on marketing and promotional strategies, AORs, and KPIs. Facilitate cross functional alignment between marketing, operations, hospitality, talent, and entertainment teams regarding AORs and KPIs for all entertainment events. District event execution in partnership with Operations. Leverage District marketing assets to support KCL! and Live!-operated food & beverage concepts. Oversee lead generation efforts. Collaborate with partnership teams to create and manage promotional content and event activations for partners and sponsors. Build relationships with key partners, community stakeholders, and local teams to cross-promote the District & KCL. Assist with press releases and media events / opportunities as needed. Qualifications & Skills:

8+ years of experience in event marketing, entertainment, hospitality, or venue marketing. Strong knowledge of media buying, influencer marketing, digital and social media strategy. Experience marketing restaurants, bars, or nightlife concepts preferred. Ability to analyze marketing data, ticket sales, and consumer trends to optimize campaigns. Excellent leadership and project management skills. Passion for live entertainment, hospitality, and creating unforgettable experiences. Strong written and oral communication skills. Able to problem solve, multi-task, and balance competing priorities. Able to work nights, weekends, and holidays as necessary to support the needs of the business.