Creative Strategist Job at City Beauty in Burbank

We're Looking For A: Creative Strategist to be the bridge between creative concepts and performance marketing, developing and executing strategies that resonate with audiences and drive measurable results for our direct-to-consumer (D2C) brand. Your expertise will help shape creative campaigns that amplify brand storytelling, engage target audiences, and achieve business objectives.

Location: Hybrid, Burbank, CA

What You'll Be Doing:

• Creative Development: Collaborate with cross-functional teams (design, copywriting, media buying) to conceptualize and produce high-performing creative assets for various D2C channels, including social media, email, landing pages and display ads.
• Data-Driven Strategy: Leverage consumer insights, market research, and performance data to inform creative strategies and optimize campaigns for engagement and conversion.
• Content Optimization: Conduct A/B tests to evaluate the effectiveness of creative elements, including headlines, visuals, and call-to-actions. Use findings to iterate and improve asset performance.
• Campaign Management: Partner with performance marketers to align creative strategies with media buying objectives, ensuring consistency across paid and organic channels.
• Audience Targeting: Develop creative strategies tailored to specific audience segments, ensuring content is relevant and impactful.
• Trend Monitoring: Stay ahead of trends in D2C marketing, social media platforms, and consumer behavior to ensure our creative strategies remain innovative and competitive.
• Presentation & Reporting: Present creative concepts, strategies, and performance insights to stakeholders, providing actionable recommendations to enhance future campaigns.

Qualifications (Note: We strongly encourage you to apply even if you don't tick ALL of these boxes.):

• Required Education: Bachelor's degree in marketing, Sciences or related fields
• Familiarity with paid media strategies, influencer marketing, and content distribution. Ability to conceptualize and pitch innovative campaign ideas that align with business goals.
• 3-5 year of work experience in a creative strategist role. Has worked with copywriters, editors, and content creators to craft compelling ads. Experience in defining brand positioning, voice, and messaging frameworks.
• Proven experience in a creative strategy role within the D2C or performance marketing space.
• Strong portfolio showcasing innovative campaigns that drove measurable results.
• Deep understanding of D2C consumer behavior, trends, and platforms.
• Analytical mindset with the ability to translate data into actionable creative insights.
• Excellent communication skills, with the ability to present ideas and strategies to various stakeholders.
• Proficiency in creative tools and platforms (e.g., Adobe Creative Suite, Canva, or similar).
• Familiarity with analytics tools (e.g., Google Analytics, Meta Ads Manager) is a plus.
  

The base salary range for this position is $80,000 - $100,000, plus annual bonus potential.