Influencer Account Executive- Beauty Job at Purplepr in New York

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Description

Purple is looking for a Digital Influencer Account Executive to join our vibrant Beauty team. The ideal individual will have some experience in a similar influencer and digital role ideally in the beauty sector, has the ability to constantly evolve as we grow, and possesses superior account and time management skills while collaborating with multiple senior team leaders. This is an exciting opportunity that promises to offer challenges and professional development in an environment where drive, an upbeat spirit, and a commitment to exceed expectations will be essential to thrive within this organization.

Department: Beauty

Location: PURPLE New York

Compensation: $55,000 - $65,000 / year

Key Responsibilities

1. Cultivating organic relationships with influencers
2. Negotiating paid contracts with defined deliverables
3. Knowledge of the ever-changing influencer landscape across different sectors
4. Overarching knowledge of various social media platforms inclusive of Instagram, Facebook & TikTok
5. Assisting in proactively monitoring all media, print, digital and social channels for brand coverage and competitor activity, scanning relevant articles for distribution around the team
6. Compiling monthly and weekly reports for all clients accurately and effectively
7. Analyze outcomes and create reports summarizing results
8. Identify and track emerging trends, initiatives, and vendors in the digital space and develop relevant client applications
9. Understanding media landscape across digital, print, and broadcast
10. Facilitate the smooth running of the day-to-day function of each account team providing support as requested and required
11. Day-to-day support on mailings, bookings, social media promotions, partnerships, blogger and influencer outreach initiatives
12. Pull together press releases accurately and in a timely manner
13. Manage product mailing from concept to execution mass mail outs
14. Day to day client contact and managing client updates
15. Attend & participate in client meetings
16. Ensure minutes are taken during client meetings and sent around the team in a timely manner
17. Maintain and establish industry contacts with digital influencers and bloggers
18. Organize and support event logistics for media and influencers
19. Compiling media lists for events and manage guest list
20. Draft and circulate post-event press releases
21. Be a brand champion for your clients and build strong relationships with them
22. Develop PR strategic understanding by suggesting and attending external events/exhibitions to help gain more knowledge of industry/clients/ competitors and bringing key learnings back
23. Involvement in creative brainstorms across clients and generate publicity strategies to enhance PR campaigns, going beyond the role of the press office

Skills, Knowledge and Expertise

1. 2-3 years of relevant working experience
2. Beauty PR experience is preferred
3. Superior knowledge of luxury consumer industry
4. Ability to manage multiple accounts simultaneously
5. Excellent written and verbal skills
6. Understand the digital world and can exhibit creative thinking
7. You are a team player who is hardworking and dedicated

Seniority level

Executive

Employment type

Full-time

Job function

Other

Industries

Public Relations and Communications Services

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