Product Marketing Director- Ad Effectiveness products Job at Dynata in El Paso

Direct message the job poster from Enovone Enovone is a precision telehealth startup focused on improving health outcomes, with a special emphasis on longevity and women’s health. Our goal is to reshape the healthcare landscape by leveraging cutting-edge technology, clinical expertise, and personalized care. We’re on a mission to make healthcare accessible, scalable, and tailored to every patient’s unique needs. We’re looking for an experienced Head of Digital Marketing who thrives in a fast-paced startup environment to take the reins on our performance marketing channels—including email marketing, Google Ads, Facebook Ads, and social media—to fuel customer acquisition, engagement, and retention. Responsibilities Strategic Leadership: Develop and implement a comprehensive growth marketing strategy spanning all major digital channels (email, paid search, paid social, organic social, etc.). Collaborate with cross-functional teams (Product, Sales, Medical) to align marketing initiatives with business objectives and brand identity. Performance Marketing Execution: Own the end-to-end management and optimization of performance marketing channels, including email campaigns, Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms. Continuously A/B test and iterate on campaign creative, messaging, landing pages, and targeting parameters to drive maximum ROI. Implement and refine marketing automation and lifecycle campaigns to nurture leads, increase conversions, and reduce churn. Analytics & Optimization: Track, measure, and analyze all performance metrics (CPC, CPA, LTV, conversion rates, etc.) to evaluate campaign effectiveness and uncover insights for growth opportunities. Use data-driven insights to refine audience targeting, budget allocation, and channel strategy. Prepare regular reporting dashboards to communicate performance, trends, and recommendations to stakeholders. Budget Management: Develop and maintain a marketing budget, ensuring that resources are allocated efficiently to drive the best ROI. Forecast and plan performance marketing spend, balancing short-term demand generation with long-term brand-building initiatives. Work closely with product, design, and content teams to deliver compelling creatives and messaging. Lead or mentor junior team members as we scale, cultivating a culture of continuous learning and experimentation. Market & Competitor Analysis: Stay ahead of industry trends, competitor activities, and emerging marketing technologies that could enhance our go-to-market strategy. Identify potential growth channels and partnerships that align with the company’s long-term vision, especially in telehealth, longevity, and women’s health domains. Qualifications Education & Experience: 4–6+ years of experience in growth marketing, performance marketing, or digital marketing, ideally in a startup or high-growth environment. Proven track record of successfully scaling paid acquisition channels and driving significant ROI. Technical Skills: Deep expertise in paid media (Google Ads, Facebook Ads, etc.), email marketing platforms, and marketing automation tools (e.g., HubSpot). Strong analytical skills and proficiency in marketing analytics platforms such as Google Analytics, Mixpanel, or similar. Familiarity with SEO, CRO, attribution modeling, and audience segmentation. Healthcare Experience (Preferred): Prior exposure to telehealth, digital health, or healthcare-related marketing is highly desirable. Understanding of regulatory constraints and compliance requirements (HIPAA, GDPR, etc.) is a bonus. Soft Skills: Excellent communication and presentation skills, with the ability to influence stakeholders at all levels. Highly organized and able to juggle multiple projects in a fast-paced environment. Comfortable with ambiguity and capable of adapting to rapid changes. Passion for longevity and women’s health, with a genuine interest in transforming healthcare. Seniority Level Director Employment Type Full-time Job Function Marketing and Sales Industries Retail Health and Personal Care Products #J-18808-Ljbffr