Digital Marketer Job at Pivotal Feeds, LLC in El Paso

Job Summary
We are seeking a creative and results-driven Digital Marketer to join our multi company dynamic team. The ideal candidate will have a strong background in digital and e commerce marketing strategies with a passion for driving online engagement. This role involves developing, implementing, and managing marketing campaigns that promote our products and services while enhancing our online presence.

Duties

• Increase online engagement and sales as well as direct sales with in person visits per company needs.
• Develop and execute comprehensive digital marketing strategies across various platforms, including social media, email, and search engines.
• Manage and optimize Google Ads campaigns to maximize return on investment.
• Conduct market research to identify trends and insights that inform marketing strategies.
• Utilize analytics tools to track performance metrics, analyze data, and generate reports for continuous improvement.
• Create compelling copy for various channels, including website content, email newsletters, and social media posts.
• Implement conversion optimization techniques to enhance user experience and increase lead generation.
• Oversee social media management, including content creation, scheduling, and community engagement.
• Collaborate with cross-functional teams to align marketing efforts with overall business objectives.

Qualifications

• Solid understanding of Shopify and Meta platform.
• Bachelor’s degree in marketing /graphic design.

• 2 years of experience in social media /marketing /graphic design.
• Proven experience in digital marketing or a related field.
• Proficiency in JavaScript and SQL is a plus but not mandatory.
• Strong knowledge of advertising principles and practices, particularly in Google Ads.
• Experience with email marketing platforms and best practices.
• Familiarity with analytics tools such as Google Analytics or similar platforms.
• Excellent copywriting skills with the ability to create engaging content tailored to target audiences.
• Solid understanding of social media marketing strategies and tools.
• Ability to analyze data effectively and make data-driven decisions for campaign optimization.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Strong knowledge of e commerce platforms.

Join our team as a Digital Marketer where you can leverage your skills to make a significant impact on our brand's online presence!