Logo
GHP Management

GHP Management is hiring: Brand and Content Manager in Los Angeles

GHP Management, Los Angeles, CA, United States, 90079

Save Job

As the Brand and Content Manager, you will play a crucial role at GHP. Your mission will primarily focus on developing engaging content and creative to further GHP's retention and conversion goals.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Included are the following but are not limited to the job specifications contained herein, other duties may be assigned.

Content Creation and Management:

  • Lead end-to-end content creation process-strategy, concept, writing, editing, and publishing-across all channels, ensuring brand consistency and quality standards.
  • Oversee daily content production for social media, websites, blogs, SMS, email campaigns, etc., ensuring timely delivery and alignment with marketing objectives.
  • Develop thought leadership pieces to establish GHP as an industry leader.
  • Analyze industry, market, technological, and competitor trends to inform content strategy and stay relevant to public conversation.
  • Develop, oversee, and optimize content across formats (social media, blogs, press releases, emails, videos, etc.) to support growth, brand visibility, and enhance SEO.
  • Direct and edit videos to ensure they are both engaging and informative, contributing to a cohesive content strategy that resonates with our target audience.
  • Schedule, organize, and upload digital assets for efficient content management.
  • Conduct A/B testing to refine strategies and improve performance.
  • Develop initiatives to increase conversion and retention.
  • Review websites, collateral, ILSs, and ads for brand presentation.
  • Lead mobile and online experience development, collaborating with the Marketing Manager to craft a compelling user journey.
  • Create, schedule, and manage digital signage, music, etc. at the properties
  • Manage the full lifecycle of marketing emails, including concept, writing, and design, ensuring brand consistency and customer engagement
Brand and Creative Management:
  • Approve all field level designs to ensure alignment with brand standards
  • Oversee and maintain company communications and brand assets, maintaining a strong, unified brand voice.
  • Design and/or manage production of all marketing collateral, signage, and ads.
  • Assist property with designs in Canva.
  • Manage all touchpoints to further engagement, conversion, and retention
  • Assist with resident and company events as needed
  • Manage all content, creative, and SEO agencies, as well as production vendors.
Social Media Management:
  • Manage Meta Business and Google Business accounts.
  • Grow audiences on platforms including YouTube, Instagram, Facebook, LinkedIn, Reddit, WeChat, and X.
  • Develop paid social ads alongside the Marketing Manager on strategy and execution.
  • Respond to online reviews and manage social media engagements.
Search Engine Management:
  • Conduct keyword research, analyze competitor content, and optimize content for searchability on search engines using SEO best practices.
  • Review SEO monthly for all properties, with focus on lease-ups and special projects.
  • Create content for Gemini/Google's generative algorithms.
  • Collaborate with cross-functional teams to produce impactful, SEO-rich content, including blogs, emails, SMS campaigns, and social media posts.
PROFESSIONAL REQUIREMENTS:
  • Minimum 3 year of content marketing, content management, and SEO principles, including keyword research, on-page optimization, link building, and technical SEO
  • Experience with SEO and analytics tools (e.g., Google Analytics, SEMrush) and a data-driven approach to measuring content effectiveness
  • Experience using CMS (e.g., WordPress) and/or DAM preferred
  • Experience utilizing a social media Management platform (e.g. HootSuite, Soci)
  • BS/BA degree in Marketing and/or related field preferred.
  • Proficient in MS Office Suite.
  • Intermediate skill with Adobe Creative Suite and advance skill with Canva.
  • Exceptional writing, editing, and proofreading skills
  • Ability to manage multiple projects concurrently, prioritize tasks, and meet deadlines
PHYSICAL REQUIREMENTS:
  • Must be able to regularly travel to multiple property locations as well as company meetings and conferences which may include air travel.
  • Frequently move/traverse, ascend/descend stairs in/around apartment homes and community.
  • Occasionally lift/move/carry up to 25lbs with/without assistance.
  • Frequently lift/move/carry 5lbs.
  • Constantly communicate, converse and exchange information.
  • Ability to remain in a stationary position for extended periods of time.
  • Ability to observe details at close range (within a few feet of the observer).
  • Constantly operates computer and other office machinery.
The duties and responsibilities described are not a comprehensive list and additional tasks will be assigned.

Salary Range: $70,000 - $80,000 Annually DOE.

Benefits:
  • 100% Employee coverage options for Medical, Dental, Vision.
  • 401(k) plan with employer match
  • Robust Paid Time off benefits: Vacation, Sick Days, Holidays and Personal Days.
  • Employee Assistance program
  • Tuition Assistance
  • Dependent Care and Medical Flexible Spending Accounts
  • Life & AD&D Insurance
  • Pet Insurance
  • Employee Exclusive Discounts
  • Lucrative referral bonus program
  • Free Parking