Traliant Holdings LLC is hiring: Marketing Analyst in New York

Job Type Full-timeDescriptionTraliant, a leader in compliance training, is on a mission to make workplaces better, for everyone. With a promise of "compliance you can trust, training you will love," Traliant offers engaging, story-based online courses supported by an expert in-house legal team covering essential topics like sexual harassment training, diversity training, code of conduct training, and many more.Backed by PSG, a leading growth equity firm, and serving over 14,000 organizations globally, Traliant has been recognized on Inc.'s list of 5000 fastest-growing private companies in America for four consecutive years, along with multiple awards for its products and workplace culture. For more information, visit http://www.traliant.com and follow us on LinkedIn .Our marketing team thrives on turning insights into action and we're seeking a Marketing Analyst to join our team. This is all about uncovering untapped opportunities to maximize performance and create seamless customer experiences. If you're passionate about data, attribution and driven by results, we want to hear from you!As a Marketing Analyst, you will be the driving force behind data-driven decision-making, analyzing Salesforce and Marketing Automation Platform (MAP) data to uncover trends, insights, and opportunities that fuel growth. Your focus will be on optimizing marketing ROI, attribution, and sales pipeline efficiency, transforming complex data into actionable strategies. You'll work cross-functionally to ensure every lead and touchpoint is effectively tracked, measured, and leveraged for maximum impact.What You'll Do:Analyze & Discover: Mine Salesforce and Marketing Automation Platform (MAP) data to uncover conversion trends and identify areas to optimize performance. Develop and refine models for campaign tracking, attribution, and lead scoring.Strategize & Recommend: Turn insights into action plans, recommending strategies to enhance lead flow, funnel efficiency, and sales pipeline performance. Establish and maintain scalable processes, service level agreements (SLAs), and key performance indicators (KPIs) to support efficient campaign rollouts.Collaborate & Communicate: Partner with Marketing Operations, Demand Gen, Sales, and Revenue Operations to align performance with data-driven goals. Work cross-functionally to ensure accurate reporting and continuous optimization of marketing and sales alignment.Diagnose & Solve: Pinpoint inefficiencies or gaps in attribution and work with cross-functional teams to implement solutions that enhance lead tracking and sales follow-up. Analyze data to measure marketing return on investment (ROI) and partner with Revenue Operations to assess impact and effectiveness.Track & Report: Develop clear, concise reports that outline findings, opportunities, and the impact of implemented strategies. Manage the reporting of KPIs related to full funnel conversion rates, ROI/attribution, and product interest to provide actionable insights to marketing channel owners and finance.Requirements Requirements: •3+ years of experience in a data-driven marketing or optimization role (e.g., Marketing Analyst, Conversion Analyst, or similar).•Hands-on experience with marketing analytics and business intelligence (BI) tools (e.g., Google Analytics, Tableau, Power BI, Looker, or similar).•Strong proficiency in data analysis, reporting, and attribution modeling to drive marketing performance insights.•Preferred knowledge of Marketing Automation Platforms (MAPs) like Pardot and Customer Relationship Management (CRM) systems like Salesforce.•Analytical mindset with the ability to translate data into actionable insights that optimize marketing campaigns and sales performance.•Understanding of marketing funnels, lead lifecycle, and sales pipeline dynamics, with a focus on conversion rate optimization.•Excellent communication skills to present findings and recommendations to stakeholders in a clear, strategic manner.•A proactive, problem-solving approach with a focus on continuous improvement and automation.BenefitsMedical, dental and vision insurance401KGenerous PTO, paid holidays, and paid volunteer hoursEmployer paid life, short term and long term disability insurancePaid Parental LeaveWeekends start at 3PM on FridaysEmployee Resource GroupsDiscounts on entertainmentWellness programPet insuranceEAP for you and your householdCompany swag!Position type and expected hours of work: Full time. Fully remote. Work schedule Monday - Friday, regular business hours. While performing the duties of this job, the employee will work in a professional, fast paced environment that may require additional hours to complete work.Traliant is an equal opportunity employer committed to diversity and inclusion. Qualified individuals who bring diverse perspectives to the workplace are especially encouraged to apply. We are committed to a work environment that supports, inspires, and respects all individuals regardless of age, ethnic or national origin, political affiliation, religion, sex, sexual orientation, gender identity, disability, marital status, citizenship, or any other protected characteristic. Salary Description $65,000 - $80,000