Producer, Special Projects

Posted Friday, February 21, 2025 at 7:00 AM

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Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow. To connect with us, visit www.gannett.com

Producer, Special Projects

Location: This role is remote and can be based anywhere in the US, except for Alaska and Hawaii.

Job Summary:

The Producer will play a pivotal role in understanding audience wants and needs and creating a connection between USA TODAY’s portfolio of products and their lives. The position requires strong writing and editing skills, proficiency in visual social media platforms, and the ability to understand audience listening across various platforms and tools. Video editing experience is a plus. The Producer will collaborate with The Special Projects Manager and colleagues across multiple newsrooms to ensure the right journalism reaches the desired audiences. This is a broad-ranging position that brings new challenges and frequent opportunities to experiment, learn, and iterate.

Responsibilities:

• Collaborate with colleagues in multiple newsrooms to plan and create content in multiple formats that reaches audiences where they are.
• Create original content such as social graphics, social videos, or quizzes, ensuring they are relevant and engaging for our audiences.
• Curate, write, and manage topical newsletters, ensuring they contain relevant and timely content for our audience.
• Use metrics to monitor real-time audience engagement, making data-driven adjustments to tactical execution of the strategies.
• Develop and execute social media campaigns to engage and grow our online community, using analytics to measure success and inform future strategies.
• Coordinate and coach journalists, helping them produce engaging and shareable content for social platforms and newsletters.
• Use independent judgment in day-to-day activities.

Required Skills:

• Strong writing and editing skills, with a focus on digital content and the ability to adapt to changing trends and technologies.
• Proficiency in SEO and social media optimization, with a commitment to continuous experimentation across emerging platforms, including AI.
• Experience working in a digital news publishing environment, with a keen interest in emerging digital tools and platforms.
• Ability to analyze audience metrics and use the data to inform the work.
• Excellent communication and collaboration skills.
• Familiarity with multimedia content editing.
• Attention to detail and ability to work under tight deadlines.

Requirements:

• Bachelor's or master's degree in communications, journalism, marketing or related field or equivalent combination of education and experience.
• 2-5 years of related work experience.
• Experience working in a digital news publishing environment.
• Social video editing experience is a plus.
• Experience with analytics tools such as Google Analytics or Parse.ly.
• Ability to work independently and as part of a team.
• Strong organizational and multitasking skills.

Application Instructions:

We are eager to learn more about you and how you fit this role. When you apply, don’t limit your upload to a resume; show us what you’ve done. To do so, put together a single document file that includes the following, in this order:

1. Your resume – one to two pages.
2. A cover letter that outlines how you would approach the job.

It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.

The hourly rate for this role will range between $25.48 and $29.30. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees.