Digital Content Producer, Audience Development, Shopping

Digital Content Producer, Audience Development, Shopping

United States

Job Description

Posted Tuesday, February 11, 2025 at 7:00 AM

The USA TODAY NETWORK/Gannett is seeking a content producer to be a key part of the growth and development of revenue through strategic affiliate content.

This role will produce audience-focused content with a particular focus on audience growth and engagement across owned and operated platforms, newsletters, social platforms, and distributed channels. The person in this role will report to the Director of Content Monetization and work very closely with other content creators, business intelligence, and business development to identify opportunities to grow revenue and the USA TODAY audience.

Main duties include developing and executing social and e-newsletter audience engagement strategies, creating new content, supervising and maintaining existing editorial projects, and working with other content producers to create optimized and on-brand content for USA Today and other Gannett properties. This person must be a self-starter, an innovator, and an eager collaborator with partners across the Gannett organization, leveraging audience to drive revenue and boost engagement.

This role is remote and can be based anywhere in the US, except for Alaska and Hawaii.

Responsibilities:

• Develop and implement revenue-focused social and e-newsletter content strategies.
• Write original commerce and affiliate-related social and e-newsletter content as assigned by the Director, Content Monetization Team.
• Produce high-quality social and e-newsletter content ideas that are engaging and timely.
• Create and/or source social and e-newsletter content to support viral/trending and revenue initiatives.
• Directly engage with the audience via social platforms to help guide them into the USA TODAY commerce funnel.
• Manage, operate, and optimize boosted social campaigns driving a targeted audience to specific content areas.
• May attend newsroom meetings to plan and coordinate coverage.
• Understand digital content, how to frame it for social engagement, and how to measure or estimate its success.
• Oversee, edit, and build content submitted by freelancers and in-house writers.
• Assign, write, and edit content within the Gannett CMS and external platforms, utilizing a variety of technical features available.
• Analyze existing content for potential to increase engagement and revenue and/or reach through tactics such as SEO optimization, headline rewriting, updating evergreen content, and adding video.
• Produce short trending and viral videos, using provided tools, as assigned.
• Apply best practices to new editorial, including revenue optimization to other existing editorial efforts.
• Communicate with and actively engage editorial teams, other newsrooms, business development teams, audience growth, and other internal partners to execute high-quality content.
• Assess editorial strategies for growing social media impact, newsletters, and other avenues for subscriber and audience growth. Track content performance using a range of editorial and business tools, as well as overall progress toward project and annual goals.

Requirements:

• Bachelor’s degree in journalism or a related field or equivalent combination of education and experience.
• At least four years of professional experience on an editorial team or in a newsroom.
• Experience editing and/or creating content in a deadline-driven environment.
• Familiarity with affiliate networks and corresponding tracking metrics.
• Proven ability to manage multiple tasks in a fast-paced environment.
• Sophisticated understanding of different audience platforms, user behaviors, content, and strategy.
• Strong interpersonal skills and decision-making ability with demonstrated experience in cross-functional collaboration.
• Understanding of SEO and experience using social media channels such as Facebook, Instagram, Reddit, and YouTube to build out storytelling and reach readers.

Application Instructions

We are eager to learn more about you and how you fit this role. When you apply, don’t limit your upload to a resume; show us what you’ve done. To do so, put together a single document file that includes the following, in this order:

• Your resume – one to two pages.
• A cover letter that outlines how you would approach the job.

It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.

The annualized base salary for this role will range between $65,000 and $70,160. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance, sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status, education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state, and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at Recruit@gannett.com.