Confidential is hiring: Social Media Manager, Content in Green Bay

Social Media Manager We're looking for a creative storyteller who can capture authentic pet moments and turn them into engaging social content showcasing our range of products for dogs and cats. If you're someone who can spot a trend, create content on the fly, and has a genuine passion for pet health and nutrition, we'd love to meet you. Key Responsibilities: Content Creation & Strategy ● Create authentic content showing how raw feeding fits into diverse pet parent lifestyles - from city apartments to suburban homes, busy professionals to multi-pet households ● Stay on top of social trends, creating timely content within 24-48 hours using trending audio and topics ● Bring brand topics to life in a socially engaging way ● Highlight real reviews and transformations from our pet parent community Community Building & Reputation Management ● Build and nurture an inclusive community of pet parents exploring raw feeding ● Connect with those discovering our different formats and proteins ● Work with brand affiliates and influencers who authentically use our products ● Monitor and manage online brand reputation across platforms ● Support PR initiatives and media opportunities ● Provide timely, professional responses to customer feedback Analytics & Optimization ● Track and report what content resonates with our community ● Monitor and optimize trend participation ● Measure campaign impact on brand and product awareness ● Help our partnerships and e-commerce presence grow ● Monitor brand sentiment and reputation metrics Brand Support ● Support brand initiatives and new product launches ● Help maintain brand consistency across organic channels ● Contribute to brand strategy discussions ● Support special projects as needed Skills You Bring: ● 3+ years creating engaging social content across platforms ● Access to diverse pet environments for content creation ● Proven ability to create and edit trending content within hours ● Experience with photo/video editing tools for quick-turnaround content ● Natural eye for capturing authentic moments ● Understanding of social platform best practices ● Proficiency in Adobe Creative Suite ● Project coordination experience ● Familiarity with Meltwater is a plus ● Crisis communication skills ● Genuine interest in pet nutrition and raw feeding What Makes You Unique: ● Portfolio showing your creative approach to product storytelling ● Experience bringing premium brands to life visually ● History of building engaged communities around quality products ● Ability to manage multiple projects with care ● Track record of growing brand awareness thoughtfully ● Experience handling sensitive customer situations professionally You'll thrive in this role if you: ● Have a genuine passion for pet health and nutrition ● Love creating content that educates and inspires ● Can quickly adapt to emerging trends and opportunities ● Are comfortable taking content in various environments (pet stores, parks, homes) ● Have a flexible schedule for capturing authentic pet moments ● Bring a fresh perspective to pet social content