SEBPO
Position Overview:
SEBPO seeks an exceptionally organized and detail-obsessed Vice President of Marketing to create a marketing vision during a period of rapid growth. Reporting to the Chief Strategy Officer , this role oversees all marketing campaigns, content, digital marketing, team management, and budget allocation while driving measurable results using tools like Salesforce Marketing Cloud . The ideal candidate is a proven leader who thrives in high-stakes environments and delivers consistent, polished outputs.
Key Responsibilities
- Build and lead a high-performing marketing team, including internal employees and external vendors.
- Develop and execute marketing strategies aligned with SEBPO’s aggressive growth objectives.
- Manage and optimize marketing campaigns using Salesforce Marketing Cloud and other tools.
- Oversee resource allocation, ensuring team efficiency and timely delivery of projects.
- Establish and monitor KPIs, ensuring accountability and measurable results.
- Develop and maintain the marketing budget, ensuring alignment with strategic goals.
- Oversee website updates, social media management, and email marketing campaigns.
- Ensure all marketing materials are error-free, polished, and consistent with SEBPO’s brand standards.
- Present marketing strategies and performance metrics to senior leadership.
- Lead RFP response contributions, ensuring accuracy and alignment with SEBPO’s value proposition.
- Maintain daily updates to the project tracker, identifying obstacles and gaps.
- Guide the team in managing SEBPO’s global brand and messaging, ensuring consistency across regions.
- Stay updated on industry trends and continuously improve SEBPO’s marketing tech stack.
- Collaborate across departments to ensure alignment with organizational objectives.
- Drive team accountability for daily tasks and weekly deliverables, such as the Friday Marketing Update email.
- Finalize and approve all external marketing communications and materials.
- Manage risks, HR issues, and lessons learned for continuous improvement.
- Ensure the marketing team operates efficiently during normal business hours.
- Oversee international branding efforts and manage legal requirements for global operations.
Qualifications
- MBA required , preferably with a focus on Marketing or Business Administration.
- 10-15 years of marketing leadership experience, ideally in the BPO industry or related fields.
- Expertise in team-building, budget management, and driving results through data-driven strategies.
- Advanced proficiency in Salesforce Marketing Cloud and other marketing tools.
- Exceptional organizational skills and obsessive attention to detail.
- Strong communication and leadership abilities, with a proven track record of managing diverse teams.
- Hands-on experience in brand management, campaign execution, and stakeholder collaboration.