Mothers' Milk Bank California is hiring: Social Media Specialist in San Jose

Mothers' Milk Bank California provided pay range This range is provided by Mothers' Milk Bank California. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $70,000.00/yr - $78,000.00/yr Certified Digital Marketing Professional | Marketing & Advertising Do you share our passion for making a difference in the lives of infants and their families? Our Social Media Specialist is a key member in developing, managing, and executing our social media presence to enhance our brand's visibility, engagement with our community, and in visits to our website. As our Social Media Specialist , you will oversee content creation, support online and in-person engagement initiatives, manage media buys, and collaborate with influencers to grow our online community. This role involves analyzing performance metrics, refining strategies based on insights, and using creativity to design graphics, videos, and advertisements for social media and to drive traffic to our website. Responsibilities: Collaborates with the Communications Manager to enhance the organization’s social media presence; develops engaging content; executes social media campaigns to build awareness and engagement Creates original content; develops and publishes content across social media platforms (Facebook, Instagram, LinkedIn, etc.) following a content calendar, at least 3-5 times a week Engages the community; monitors and engages with online communities; responds to comments, feedback and inquiries Manages social media paid advertising campaigns and tracks performance metrics Analyzes social media data to measure campaign performance and optimize content Creates visually compelling graphics and videos adhering to brand guidelines Reaches out to influencers and milk drive partners to expand brand reach Monitors and stays up to date with social media trends and best practices; adapts strategies accordingly Maintains and updates social media calendars and scheduling platforms Makes recommendations to enhance the usability of the social media pages Coordinates with internal and external teams to ensure consistent messaging and branding across all social media platforms Qualifications: Commitment to the mission and values of Mothers' Milk Bank California Passion for social media, community building, and audience engagement Bachelor’s degree in business, communications, marketing, graphic design, media relations, journalism, business administration, preferred, or three years of social media experience with a strong technical background Proficiency in content creation tools, including Adobe Photoshop, Adobe Premiere, Canva, CapCut, TikTok and Instagram video editing Familiarity with MailChimp, Meta Business Suite, and Meta conversion (pixel) tracking A love for social media, comfortable and confident in engaging with audiences and influencers Strong creative writing skills with an eye for visual design and video creation Proven experience in implementing social media or advertising campaigns Ability to analyze and interpret social media data to optimize content strategies Experience managing and optimizing social media campaigns across various platforms, including Google Ads, Facebook Ads, and other relevant channels Ability to lift and move up to 30 pounds and perform other light physical duties in a safe manner. Regular local and occasional regional travel required; driving to and from events To Apply: Please email your resume, examples of your creative social media portfolio , and a cover letter addressing why you are a great fit for this role to mothersmilkbankcareers@gmail.com; please put “Social Media Specialist” in the subject line. Benefits: Health insurance Paid time off Schedule: Monday to Friday Ability to Commute: San Jose, CA 95112 (Required) Seniority level Entry level Employment type Full-time Job function Marketing and Sales Industries Hospitals and Health Care #J-18808-Ljbffr