Mothers' Milk Bank California
Mothers' Milk Bank California is hiring: Social Media Specialist in San Jose
Mothers' Milk Bank California, San Jose, CA, United States, 95199
Mothers' Milk Bank California provided pay range This range is provided by Mothers' Milk Bank California. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $70,000.00/yr - $78,000.00/yr
Certified Digital Marketing Professional | Marketing & Advertising Do you share our passion for making a difference in the lives of infants and their families? Our Social Media Specialist is a key member in developing, managing, and executing our social media presence to enhance our brand's visibility, engagement with our community, and in visits to our website.
As our Social Media Specialist , you will oversee content creation, support online and in-person engagement initiatives, manage media buys, and collaborate with influencers to grow our online community. This role involves analyzing performance metrics, refining strategies based on insights, and using creativity to design graphics, videos, and advertisements for social media and to drive traffic to our website.
Responsibilities:
Collaborates with the Communications Manager to enhance the organization’s social media presence; develops engaging content; executes social media campaigns to build awareness and engagement
Creates original content; develops and publishes content across social media platforms (Facebook, Instagram, LinkedIn, etc.) following a content calendar, at least 3-5 times a week
Engages the community; monitors and engages with online communities; responds to comments, feedback and inquiries
Manages social media paid advertising campaigns and tracks performance metrics
Analyzes social media data to measure campaign performance and optimize content
Creates visually compelling graphics and videos adhering to brand guidelines
Reaches out to influencers and milk drive partners to expand brand reach
Monitors and stays up to date with social media trends and best practices; adapts strategies accordingly
Maintains and updates social media calendars and scheduling platforms
Makes recommendations to enhance the usability of the social media pages
Coordinates with internal and external teams to ensure consistent messaging and branding across all social media platforms
Qualifications:
Commitment to the mission and values of Mothers' Milk Bank California
Passion for social media, community building, and audience engagement
Bachelor’s degree in business, communications, marketing, graphic design, media relations, journalism, business administration, preferred, or three years of social media experience with a strong technical background
Proficiency in content creation tools, including Adobe Photoshop, Adobe Premiere, Canva, CapCut, TikTok and Instagram video editing
Familiarity with MailChimp, Meta Business Suite, and Meta conversion (pixel) tracking
A love for social media, comfortable and confident in engaging with audiences and influencers
Strong creative writing skills with an eye for visual design and video creation
Proven experience in implementing social media or advertising campaigns
Ability to analyze and interpret social media data to optimize content strategies
Experience managing and optimizing social media campaigns across various platforms, including Google Ads, Facebook Ads, and other relevant channels
Ability to lift and move up to 30 pounds and perform other light physical duties in a safe manner.
Regular local and occasional regional travel required; driving to and from events
To Apply:
Please email your resume, examples of your creative social media portfolio , and a cover letter addressing why you are a great fit for this role to mothersmilkbankcareers@gmail.com; please put “Social Media Specialist” in the subject line.
Benefits:
Health insurance
Paid time off
Schedule:
Monday to Friday
Ability to Commute:
San Jose, CA 95112 (Required)
Seniority level Entry level
Employment type Full-time
Job function Marketing and Sales
Industries Hospitals and Health Care
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