Vice President of Marketing

Vice President of Marketing About the Company Innovative SaaS company Industry Internet Type Privately Held About the Role The Company is seeking a VP Marketing to lead the development and execution of marketing strategies that enhance brand presence and engage customers. The successful candidate will be responsible for spearheading the creation of compelling content across various platforms, managing digital marketing activities including SEO and SEM, and utilizing social media insights to track and optimize campaign performance. This role also involves overseeing B2B and B2C marketing efforts, planning and executing brand-aligned events, and managing paid advertising campaigns to ensure they are cost-effective and reach the target audience. The VP Marketing will be expected to have a proven track record in driving marketing strategy and campaign results, with a strong focus on enhancing brand awareness and a deep understanding of digital marketing techniques. Applicants for the VP Marketing position at the company should possess a Bachelor's degree in marketing, business, or a related field, with a Master's degree preferred. The role requires a candidate with a minimum of 5 years experience in a senior marketing role, ideally within the same industry or a related field. The VP Marketing must have a strong background in budget management, and campaign planning, and a comprehensive understanding of digital marketing, including SEO, PPC, email marketing, and social media marketing. Proficiency in communication skills is essential for coordinating with team members and presenting ideas to stakeholders. The ideal candidate will be a strategic thinker, a creative problem solver, and a dynamic leader with the ability to drive the marketing team towards achieving the company's goals. Travel Percent Less than 10% Functions Marketing