Force Brands
This role is hybrid and requires being in the office in Connecticut 2-3 times a week.
Amazon Ads experience is required.
About the Role
As the Director of Performance Marketing Strategy, you will be crucial in enhancing the brand's visibility and driving revenue growth through strategic paid marketing efforts across various channels. This is a fantastic opportunity to lead a talented team and impact success in the competitive ecommerce landscape. We are looking for a creative, proactive, and results-driven professional with a proven track record in effectively scaling performance marketing for brands.
Key Responsibilities
On-Platform Marketplace Marketing:
Direct and optimize all performance ad campaigns, including Sponsored Brand and Sponsored Product, across key marketplace platforms such as Amazon Ads and Walmart Connect. Focus on customer acquisition, market share, and revenue growth while hitting profit targets. Vendor Relationship Management:
Build and nurture relationships with external vendors to ensure best practices and access to exclusive advertising opportunities. Off-Platform Marketing:
Lead all performance marketing initiatives across digital platforms like Meta, Google, and TikTok to drive customer acquisition and revenue. Exploration of New Channels:
Strategically test and scale up emergent media channels such as YouTube and Streaming Video to expand our reach and audience. Consumer Insights Utilization:
Gather insights from various data sources to create impactful creative concepts that resonate with our target audience and enhance ad campaign performance. Creative Development:
Spearhead the creative strategy for all paid media materials, collaborating with content teams to ensure cohesive messaging that aligns with performance goals. Measurement and Attribution:
Develop advanced frameworks to evaluate platform-specific performance and innovate omni-channel attribution methods, driving continuous optimization of spend aligned with business objectives. Budget Coordination:
Partner with cross-functional teams to coordinate budget allocations, P&L targets, and marketing objectives focused on both online and offline growth. Integrated Campaign Execution:
Collaborate closely with brand marketing, product management, and merchandising teams to synchronize campaign strategies and product launches for maximum impact. Reporting and Communication:
Provide weekly updates on growth and campaign performance to leadership, demonstrating the contributions of paid media efforts on key growth metrics. Job Requirements 7+ years of experience in paid media management with a strong success history in managing high-budget campaigns ($10M+) across various brands. Proven leadership ability with direct experience in managing global teams. Expertise in platforms such as Amazon Ads, Walmart Connect, TikTok Ads, Meta, Google Ads, and more. Strong analytical skills with proficiency in data analytics and KPI tracking using tools like Google Analytics and Excel. Creative insight with experience in content strategy, especially for short-form video and various ad formats. Background in A/B and multivariate testing across digital channels, with the ability to apply insights for enhanced customer acquisition. Experience experimenting with AI for creative asset scaling. Relevant certifications, such as from Amazon Ads, Google, Meta, or TikTok, are a plus.
Direct and optimize all performance ad campaigns, including Sponsored Brand and Sponsored Product, across key marketplace platforms such as Amazon Ads and Walmart Connect. Focus on customer acquisition, market share, and revenue growth while hitting profit targets. Vendor Relationship Management:
Build and nurture relationships with external vendors to ensure best practices and access to exclusive advertising opportunities. Off-Platform Marketing:
Lead all performance marketing initiatives across digital platforms like Meta, Google, and TikTok to drive customer acquisition and revenue. Exploration of New Channels:
Strategically test and scale up emergent media channels such as YouTube and Streaming Video to expand our reach and audience. Consumer Insights Utilization:
Gather insights from various data sources to create impactful creative concepts that resonate with our target audience and enhance ad campaign performance. Creative Development:
Spearhead the creative strategy for all paid media materials, collaborating with content teams to ensure cohesive messaging that aligns with performance goals. Measurement and Attribution:
Develop advanced frameworks to evaluate platform-specific performance and innovate omni-channel attribution methods, driving continuous optimization of spend aligned with business objectives. Budget Coordination:
Partner with cross-functional teams to coordinate budget allocations, P&L targets, and marketing objectives focused on both online and offline growth. Integrated Campaign Execution:
Collaborate closely with brand marketing, product management, and merchandising teams to synchronize campaign strategies and product launches for maximum impact. Reporting and Communication:
Provide weekly updates on growth and campaign performance to leadership, demonstrating the contributions of paid media efforts on key growth metrics. Job Requirements 7+ years of experience in paid media management with a strong success history in managing high-budget campaigns ($10M+) across various brands. Proven leadership ability with direct experience in managing global teams. Expertise in platforms such as Amazon Ads, Walmart Connect, TikTok Ads, Meta, Google Ads, and more. Strong analytical skills with proficiency in data analytics and KPI tracking using tools like Google Analytics and Excel. Creative insight with experience in content strategy, especially for short-form video and various ad formats. Background in A/B and multivariate testing across digital channels, with the ability to apply insights for enhanced customer acquisition. Experience experimenting with AI for creative asset scaling. Relevant certifications, such as from Amazon Ads, Google, Meta, or TikTok, are a plus.