Director, Growth Marketing

Position Overview: Lead unified growth marketing strategy across DTC, Amazon, , and social commerce channels, managing $20-$25M in annual media spend. Drive customer acquisition, revenue growth, and ROAS optimization across all digital platforms while ensuring cohesive brand presence and efficient budget allocation. Responsible for scaling multi-channel commerce revenue through innovative performance marketing strategies and emerging platforms. Essential Job Duties & Responsibilities: Strategic Leadership (35%) Develop and execute integrated media strategy across DTC, Amazon, , and social commerce platforms Create and manage performance forecasts, revenue goals, and budget planning across all channels Drive cross-channel attribution modeling and optimization Establish ROAS targets and efficiency metrics by channel Lead agency relationships and vendor partnerships Drive social commerce strategy across TikTok Shop, Instagram Shopping, and emerging platforms Develop live shopping capabilities and programming calendar Channel Management (35%) Oversee paid media campaigns across all platforms: DTC: Paid Search, Paid Social, Display Amazon: Sponsored Products, Brands, DSP : Retail Media Networks (Ulta, Walmart, etc.) Social Commerce: TikTok Shop, Instagram Shopping, Live Shopping Manage budget allocation and optimization across channels Drive testing and learning agenda across platforms Optimize creative strategy and asset deployment Oversee social commerce initiatives: TikTok Shop campaign management and optimization Live shopping event planning and execution Creator partnerships for commerce Coordinate cross-platform social content strategy Develop and execute influencer commerce strategy Analytics & Optimization (20%) Lead cross-channel performance reporting and analysis Develop attribution models for complex customer journeys including social commerce Create predictive models for customer acquisition Optimize channel mix based on ROAS and CAC targets Drive incrementality testing across platforms Build attribution models for social commerce conversions Optimize creator performance and ROI Track and improve live shopping metrics Develop unified customer data strategy across platforms Team Leadership (10%) Build and develop high-performing marketing team Foster cross-functional collaboration with brand teams Drive innovation and best practice sharing Manage external agency relationships Oversee Social Commerce Manager and team Coordinate creator relationships and partnerships Lead training and development for emerging platforms Required Skills/Qualifications: Deep expertise in performance marketing across DTC, Amazon, and retail media Strong analytical skills and data-driven decision making Experience managing $10M+ annual media budgets Track record of driving ROAS improvement at scale Understanding of multi-touch attribution Experience with beauty/personal care categories preferred Proven experience with TikTok Shop and social commerce platforms Understanding of creator economy and influencer marketing Experience managing live shopping events Track record of scaling social commerce revenue Proficiency with major advertising platforms: Meta Ads Manager Google Ads Amazon Ads Console TikTok Ads Manager Retail Media Platforms Experience with analytics tools: Google Analytics Attribution platforms (i.e, Northbeam) Business intelligence tools Education/Experience Requirements: Bachelor's degree required, MBA preferred 10+ years digital marketing experience 5+ years team management experience Proven track record in beauty/personal care DTC Demonstrated success in social commerce Experience managing creator partnerships Experience building and managing paid media programs driving to brick & mortar Success Metrics: ROAS improvement across channels New customer acquisition targets Revenue growth objectives Channel efficiency metrics Team development goals Social commerce revenue targets Live shopping event performance Creator partnership ROI Social platform ROAS Cross-channel attribution improvements Technical Proficiencies: Media buying platforms Analytics and BI tools Attribution platforms Social commerce platforms CRM systems Marketing automation tools Content management systems