TrueFoundry
Growth Marketing Manager, Acquisition Job at TrueFoundry in San Francisco
TrueFoundry, San Francisco, CA, US
~ Define and execute on GTM strategy for customer cohorts by launching campaigns & content and participating in events and conferences to hit awareness, inbound interest & revenue goals
~ Drive pipeline growth through events, webinars & conferences
~ Create processes for - consistent messaging & brand creation, data driven approach to marketing channel investments , automation in lead processing!
~ Work with the Sales & Product team to play a team sport. Close feedback loops and take the ball to the finish line.
~ Design and drive investments in different channels including conferences, content, SEO, paid marketing etc. to garner interest from AI leaders and developers. **What you need **
~2+ experience of setting up marketing channels for an early stage devtools / infrastructure company is a must
~3-7 years career in marketing handling and managing multiple strategies
~ Proficiency in problem solving, audience segmentation & data analytics
~ Experience with marketing automation tools (e.g., Hubspot), CRM systems, analytics platforms
~ Experience with content Strategy & SEO management
~ Experience with event organization for technical audience, booth management in conferences, presentations and tech talks.
~ Strong project management skills and the ability to handle multiple campaigns simultaneously.
~ Strong communication skills and agility to learn so as to be able to translate messaging meaningfully for technical leadership, developers and business leaders alike!
~ Experience navigating and contributing to high-growth, rapidly changing environments, ideally having witnessed transitions across funding rounds or other expansion phases.