Lola Blankets
Job Title: Director of Performance Marketing
Location: Utah based preferred (quarterly travel)
Company: Lola Blankets
Position Overview:
This role requires a visionary leader with a proven track record in revenue growth, channel expansion, and cross-functional collaboration. The ideal candidate has experience in both DTC and retail, with an understanding of product positioning, market trends, and the complex interplay of digital and physical channels.
Key Responsibilities
1. Revenue Growth Strategy
- Develop and Execute Omnichannel Strategy
- Design and implement a comprehensive strategy to expand Lola Blankets into multiple sales channels
- Build a revenue roadmap that balances DTC growth with new channel expansion, maximizing long-term brand value.
- Data-Driven Revenue Forecasting
- Utilize data analytics and industry trends to forecast revenue growth opportunities across all channels, setting achievable but ambitious targets.
- Regularly review and adjust forecasts based on channel performance, economic conditions, and seasonal demand.
- Profitability Optimization
- Develop strategies to increase revenue without compromising margin, adjusting pricing, promotions, and channel allocation as needed.
- Monitor unit economics and cost structure to ensure profitability goals are met across each channel.
2. Customer & Market Insights
- Customer Segmentation & Behavior Analysis
- Analyze customer data to segment audiences, understand purchasing behavior, and identify opportunities for upsell and cross-sell across channels.
- Design campaigns targeting key customer segments to improve lifetime value and retention rates.
- Competitive Analysis
- Monitor competitive landscape to anticipate shifts in the market and adjust Lola Blankets’ revenue strategy accordingly.
- Benchmark against competitors across DTC and retail channels to identify best practices and differentiate Lola Blankets.
- Customer Feedback Loop
- Collect feedback from retail partners, DTC customers, and market research to continually improve product offerings and service levels.
- Collaborate with product and marketing teams to integrate customer feedback into product development and communication strategies.
3. Cross-Functional Leadership & Collaboration
- Align Sales & Marketing Initiatives
- Work closely with the marketing team to align messaging, campaigns, and promotions across all channels, ensuring brand consistency and maximizing reach.
- Coordinate with the marketing team to create omni channel campaigns that drive in-store foot traffic, online sales, and brand engagement.
- Product Development Collaboration
- Collaborate with product teams to provide insights on channel needs, retail-ready packaging, and product assortments tailored for specific channel requirements.
- Drive the product roadmap to include channel-specific SKUs that cater to unique retail and digital marketplace demands.
- Operations and Logistics Coordination
- Partner with operations to ensure inventory availability and efficient distribution to all channels, minimizing stockouts and optimizing lead times.
- Work closely with fulfillment and logistics teams to deliver seamless customer experiences, whether for direct shipping or retail distribution.
Requirements:
- Proven experience in revenue leadership, preferably in a consumer goods or lifestyle brand with a focus on DTC and retail channels.
- Strong track record of revenue growth, channel expansion, and customer acquisition.
- Experience building and leading cross-functional teams, with an emphasis on collaboration between sales, marketing, product, and operations.
- Analytical mindset with proficiency in data-driven decision-making.
- Strategic thinking, with the ability to balance high-level vision and tactical execution.
Benefits
- Salary TBD + 10% annual bonus based on company and individual performance (bonus prorated to % of year employed with company)
- $2K signing bonus (assumed to cover any WFH tech needs / computer)
- 21 days paid vacation + all federal holidays (except parts of Thanksgiving 🙂)
- Full health benefits
- 16 weeks of paid birth parent leave available. 8 weeks non-birth parent leave
- 55% off Lola Blankets for friends and family
- Opportunities for career growth and leadership roles within Lola Blankets