American Century Investment Services, Inc.
Client Marketing Strategist
American Century Investment Services, Inc., Kansas City, Missouri, United States, 64101
Our Firm
American Century Investments® is a leading global asset manager with over 65 years of experience helping a broad base of clients achieve their financial goals. Our expertise spans global equities and fixed income, multi-asset strategies, ETFs, and private investments.
Privately controlled and independent, we focus solely on investment management. But there's an unexpected side to us, too. We direct over 40% of our profits every year-more than $2 billion since 2000-to the Stowers Institute for Medical Research. Our ongoing financial support drives the Institute's breakthrough work and mission of defeating life-threatening diseases like cancer and Alzheimer's. So, the better we do for our clients, the more we can do for everyone.
All 1,400 of us across the globe are inspired every day by the unique difference our hard work can make in so many lives. It shows in the curiosity we bring to every initiative, the deep relationships we build with our clients, and the way we treat each other in the hallway. If you're excited to learn more about us, we can't wait to learn more about you.
Role Summary:
Reporting to the VP, Head of Client Marketing, you will translate the needs of the advisor audience to match with our key business solutions to drive marketing engagement
Essential Functions Understand the MARKET, including key target audiences, American Century source of business, key stock market activities and how they impact audiences to translate into ACI opportunities
Understand American Century VALUE, including what American Century offers to meet prioritized client needs, participation in value proposition activities for owned segments, and gathering information from frontline business partners
Understand what key MESSAGES resonate and motivate with target audiences to better inform future opportunities, leveraging all available data points (research, client feedback, responses to date. This responsibility is shared with the Experience Strategy team, Editorial Services and Product Marketing
Articulate these key understandings via annual plans and campaign briefs to establish clear goal and benefits of target audiences
Create and maintain positive working relationships with Experience Marketers, Sales, Relationship Managers, Client Portfolio Managers, and others to inform key audience insights
Responsibilities
Translates client need, market analysis and business partner input into objectives and key programs for Client Marketing annual plan
Sets annual Marketing Program objectives in conjunction with Campaign Experience Team Lead
Creates campaign briefs based on research and data available on designated audiences, outlines measurable campaign objectives
Fields, facilitates and coordinates additional opportunities and point of sale injects (i.e., ad hoc requests) with business partners and Campaign Experience Team Lead
Inputs into the annual content strategy plan and work with Editorial Services on appropriate keywords to enhance SEO strategy
Review high level campaign experience maps within briefs to determine best go-to-market strategy
Reviews initial messaging and creative to ensure alignment to audience need and business strategy
Outline key campaign dates, mandatories and other relevant information as it relates to annual plan and campaign plan success
Establish annual goals in collaboration with VP Client Marketing and Experience Marketing Lead across programs, including forecasting annual KPIs
Working with Marketing Analytics and Experience Marketing Lead, track to annual goals
Provide insights on all programs during quarterly reviews in collaboration with key Marketing partners
Works with Experience Marketers on individual campaign analytics expectations for brief
Provide guidance throughout the campaign development process, answering questions as needed and ensuring campaign delivery meets overall audience strategies.
Researches and articulates client challenges by audience segment and provide that insight in briefs, in planning exercises and within other relevant conversations
Acts Marketing single point of contact with business partners to relay Marketing efforts, provide audience insights and other support
Requirements
Bachelor's degree in a related field, or an equivalent combination of education and work experience
5-7 plus years' experience in Marketing Strategy, Marketing Planning, Audience Planning, Go-To-Market Strategy, Channel Planning, Consumer Insights or related experience
Demonstrated cross-functional collaboration
Very detail-oriented with ability to work independently and take a hands-on approach but also collaboratively across teams and all levels of the organization
Excellent written and oral communication skills
Financial services industry experience preferred but not required
Proficiency in Microsoft Suite, and B2B marketing tools such as Salesforce marketing programs
Proficiency in Microsoft Suite, and B2B marketing tools such as Salesforce marketing programs.
Exhibits the American Century Investments Winning Behaviors: Client Focused, Courageous and Accountable, Collaborative, Curious and Adaptable, Competitively Driven, Adheres to the highest ethical standards and business practices, and Supports a culture of compliance.
Additional Requirements:
Employees are required to be in the office on a scheduled frequency. Adherence to this schedule is essential to fulfilling the expectations of the role.
American Century Investments is committed to complying with the Americans with Disabilities Act and all other applicable Equal Employment Opportunity laws and regulations. As such, American Century strives to provide a reasonable accommodation to any qualified individual under the ADA to perform essential job functions.
American Century Investments believes all individuals are entitled to equal employment opportunity and advancement opportunities without regard to race, religious creed, color, sex, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, gender, gender identity, gender expression, age for individuals forty years of age and older, military and veteran status, sexual orientation, and any other basis protected by applicable federal, state and local laws. ACI does not discriminate or adopt any policy that discriminates against an individual or any group of individuals on any of these bases.
#LI-Hybrid
American Century Proprietary Holdings, Inc. All rights reserved.
American Century Investments® is a leading global asset manager with over 65 years of experience helping a broad base of clients achieve their financial goals. Our expertise spans global equities and fixed income, multi-asset strategies, ETFs, and private investments.
Privately controlled and independent, we focus solely on investment management. But there's an unexpected side to us, too. We direct over 40% of our profits every year-more than $2 billion since 2000-to the Stowers Institute for Medical Research. Our ongoing financial support drives the Institute's breakthrough work and mission of defeating life-threatening diseases like cancer and Alzheimer's. So, the better we do for our clients, the more we can do for everyone.
All 1,400 of us across the globe are inspired every day by the unique difference our hard work can make in so many lives. It shows in the curiosity we bring to every initiative, the deep relationships we build with our clients, and the way we treat each other in the hallway. If you're excited to learn more about us, we can't wait to learn more about you.
Role Summary:
Reporting to the VP, Head of Client Marketing, you will translate the needs of the advisor audience to match with our key business solutions to drive marketing engagement
Essential Functions Understand the MARKET, including key target audiences, American Century source of business, key stock market activities and how they impact audiences to translate into ACI opportunities
Understand American Century VALUE, including what American Century offers to meet prioritized client needs, participation in value proposition activities for owned segments, and gathering information from frontline business partners
Understand what key MESSAGES resonate and motivate with target audiences to better inform future opportunities, leveraging all available data points (research, client feedback, responses to date. This responsibility is shared with the Experience Strategy team, Editorial Services and Product Marketing
Articulate these key understandings via annual plans and campaign briefs to establish clear goal and benefits of target audiences
Create and maintain positive working relationships with Experience Marketers, Sales, Relationship Managers, Client Portfolio Managers, and others to inform key audience insights
Responsibilities
Translates client need, market analysis and business partner input into objectives and key programs for Client Marketing annual plan
Sets annual Marketing Program objectives in conjunction with Campaign Experience Team Lead
Creates campaign briefs based on research and data available on designated audiences, outlines measurable campaign objectives
Fields, facilitates and coordinates additional opportunities and point of sale injects (i.e., ad hoc requests) with business partners and Campaign Experience Team Lead
Inputs into the annual content strategy plan and work with Editorial Services on appropriate keywords to enhance SEO strategy
Review high level campaign experience maps within briefs to determine best go-to-market strategy
Reviews initial messaging and creative to ensure alignment to audience need and business strategy
Outline key campaign dates, mandatories and other relevant information as it relates to annual plan and campaign plan success
Establish annual goals in collaboration with VP Client Marketing and Experience Marketing Lead across programs, including forecasting annual KPIs
Working with Marketing Analytics and Experience Marketing Lead, track to annual goals
Provide insights on all programs during quarterly reviews in collaboration with key Marketing partners
Works with Experience Marketers on individual campaign analytics expectations for brief
Provide guidance throughout the campaign development process, answering questions as needed and ensuring campaign delivery meets overall audience strategies.
Researches and articulates client challenges by audience segment and provide that insight in briefs, in planning exercises and within other relevant conversations
Acts Marketing single point of contact with business partners to relay Marketing efforts, provide audience insights and other support
Requirements
Bachelor's degree in a related field, or an equivalent combination of education and work experience
5-7 plus years' experience in Marketing Strategy, Marketing Planning, Audience Planning, Go-To-Market Strategy, Channel Planning, Consumer Insights or related experience
Demonstrated cross-functional collaboration
Very detail-oriented with ability to work independently and take a hands-on approach but also collaboratively across teams and all levels of the organization
Excellent written and oral communication skills
Financial services industry experience preferred but not required
Proficiency in Microsoft Suite, and B2B marketing tools such as Salesforce marketing programs
Proficiency in Microsoft Suite, and B2B marketing tools such as Salesforce marketing programs.
Exhibits the American Century Investments Winning Behaviors: Client Focused, Courageous and Accountable, Collaborative, Curious and Adaptable, Competitively Driven, Adheres to the highest ethical standards and business practices, and Supports a culture of compliance.
Additional Requirements:
Employees are required to be in the office on a scheduled frequency. Adherence to this schedule is essential to fulfilling the expectations of the role.
American Century Investments is committed to complying with the Americans with Disabilities Act and all other applicable Equal Employment Opportunity laws and regulations. As such, American Century strives to provide a reasonable accommodation to any qualified individual under the ADA to perform essential job functions.
American Century Investments believes all individuals are entitled to equal employment opportunity and advancement opportunities without regard to race, religious creed, color, sex, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, gender, gender identity, gender expression, age for individuals forty years of age and older, military and veteran status, sexual orientation, and any other basis protected by applicable federal, state and local laws. ACI does not discriminate or adopt any policy that discriminates against an individual or any group of individuals on any of these bases.
#LI-Hybrid
American Century Proprietary Holdings, Inc. All rights reserved.