University of Michigan is hiring: Media Buyer in Ann Arbor

Content Summary: Media Buyer at Ann Arbor, for University of Michigan

Media Buyer

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How to Apply

A cover letter and resume are important submissions for the hiring team to get a sense of your experience and are required to be considered for this position. In the cover letter, please outline skills and experience that directly relate to this position, and include a link to relevant work samples/portfolio such as examples of advertising creative you supported from concept to execution or a report demonstrating outcomes of a successful campaign. Submit both a cover letter and resume as one file (because of system limitations).

For questions about this role or accommodation requests, contact [email protected] .

Job Summary

Michigan Creative is the largest provider of marketing services to the University of Michigan. We are seeking an experienced Media Buyer to join our team. In this role, you will work on a wide range of meaningful projects for U-M's 19 Ann Arbor schools and colleges, the Office of the Vice President for Communications, and various other clients across the university.

What You'll Do

As a Media Buyer, you will support the planning, execution, optimization, analysis, and reporting of digital and traditional paid media campaigns for a portfolio of clients across the University of Michigan. You will work as part of Michigan Creative's Paid Media team, determining which tactics will most achieve campaign goals, implementing and optimizing those plans across channels, and sharing analysis and recommendations to campus partners. You will report to the Media Supervisor.

Why Work at Michigan?

In addition to a career filled with purpose and opportunity, The University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and your family and plan for a secure future. Benefits include:

• Generous time off

• A retirement plan that provides two-for-one matching contributions with immediate vesting

• Many choices for comprehensive health insurance

• Life insurance

• Long-term disability coverage

• Flexible spending accounts for healthcare and dependent care expenses

Responsibilities*

• Plan, execute, and optimize digital media campaigns across paid search, programmatic, CTV, and social platforms (Google Ads, Meta, LinkedIn, TikTok, etc.) to drive engagement and leads.

• Support traditional media campaigns across radio, print, and out-of-home channels.

• Serve as a media buying expert, staying up-to-date on industry trends and platform changes.

• Develop data-driven audience targeting, bid strategies, and keyword recommendations.

• Manage budgets, monitor campaign performance, and adjust strategies for optimization.

• Analyze key metrics, generate reports, and present insights to stakeholders.

• Build and maintain relationships with clients, vendors, and internal teams.

• Collaborate with project managers, writers, designers, and developers.

• Assist in refining processes and timelines for media projects.

Required Qualifications*

• A bachelor's degree in marketing, business, or communications or an equivalent combination of education, internship, and professional experience.

• Three or more years of experience in managing and optimizing digital advertising campaigns in an agency setting or in higher education.

• Demonstrated knowledge of the principles of successful search engine marketing (paid search/ppc) and social media campaigns, including functional knowledge of relevant platforms (e.g., Google Ads, Meta, LinkedIn, Snapchat, X, TikTok, etc.).

• An understanding of UTM-based link tracking and behavioral performance metrics within Google Analytics.

• Proficient in pixel and conversion tracking implementation via Google Tag Manager (GTM) and GA4.

• Knowledge and documented success in sales, recruitment, and/or admissions strategies within higher education or B2B.

Work Locations

Michigan Creative operates on a hybrid schedule, requiring employees to work in the office two days per week.

Link to full job description (https://acrobat.adobe.com/link/review?uri=urn:aaid:scds:US:bbbe7602-d03b-37ad-a36e-012f674502ce)

Modes of Work

The work requirements allow both onsite and offsite work and an employee has an expected recurring onsite presence. On occasion, the employee may be required and must be available to work onsite more frequently if necessitated by unit leadership or their designee and/or the job requirements.

Application Deadline

Job openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled anytime after the minimum posting period has ended.

U-M EEO/AA Statement

The University of Michigan is an equal opportunity/affirmative action employer.

Job Detail

Job Opening ID

260672

Working Title

Media Buyer

Job Title

Marketing Specialist

Work Location

Ann Arbor Campus

Ann Arbor, MI

Modes of Work

Hybrid

Full/Part Time

Full-Time

Regular/Temporary

Regular

FLSA Status

Exempt

Organizational Group

Vice Pres Communicat

Department

Michigan Creative

Posting Begin/End Date

2/24/2025 - 3/17/2025

Salary

$65,000.00 - $75,000.00

Career Interest

Communications & Marketing

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