Ally is hiring: Senior Marketing Specialist - Audience Management & Data Connect

General information

Ref # 19274

Remote? No

Ally and Your Career

Ally Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?

The Opportunity

The Marketing Specialist - Audience Management & Data Connectivity will play a meaningful role in managing all aspects of audience curation and media metric tracking alignment - pertaining to tagging, tracking, audience verification, data capture strategy and overall media technology. The ideal candidate has a passion for the digital media landscape; operates with high attention to detail and process orientation; possesses excellent communication skills; and can conceptualize and collaborate across teams.

In office role with hybrid schedule. Ally work location is Charlotte NC At this time, Ally will not sponsor a new applicant for employment authorization for this position.

The Work Itself

• Work together with marketing and agency partners as the subject matter expert on our ecosystem of data to build custom segments and support campaign executions.
• Identify, build, and manage audience segments from campaigns and user journeys that can be used for personalization and advertising / marketing activation.
• Manage the operational deployment of audiences in Adobe and Liveramp to end-destinations.
• Coordinate with colleagues and vendors to follow project management best practices, ensuring feature requests and bugs are handled appropriately.
• Stay on top of emerging technologies and provide thought leadership and perspective for future adoption.
• Execute media metric tracking strategy from script build to implementation, validation, and ongoing monitoring.

The Skills You Bring

• 3 years of relevant marketing experience required

• Experience managing audiences in an onboarding or segmentation tool (e.g., DMP or CDP) preferred

• Familiarity and hands-on experience with onsite tracking scripts, implementation process, and testing preferred.

• Experience with:

• Adobe Audience Manager or Adobe Real-time Customer Data Platform preferred.

• Liveramp or another data onboarding identity partner.

• Tracking scripts and sniffer tools (e.g., google event snippets, adobe debugger, ghostery).

• Mobile App Tracking solutions (e.g., Kochava, Appsflyer, Adjust).

• Process-oriented and thrives on strong attention to detail.

• Organized with efficient multi-tasking and time management skills.

• Works well under pressure and able to meet tight deadlines.

• Innate curiosity and loves problem solving / troubleshooting.

• Capacity to work both independently and collaboratively.

• Agility to succeed in a fast-paced and dynamic environment.

• Effective communication skills with a can-do attitude and desire to get things done.

How We'll Have Your Back

Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. But Ally’s total compensation - or total rewards - extends beyond your paycheck and is designed to support and enrich your personal and professional life, including:

• Time Away: competitive holiday and flexible paid-time-off, including time off for volunteering and voting.
• Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan and 529 educational assistance programs, tuition reimbursement, and other financial well-being programs.
• Supporting your Health & Well-being: flexible health and insurance options including dental and vision, pre-tax Health Savings Account with employer contributions and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.
• Building a Family: adoption, surrogacy, and fertility support as well as parental and caregiver leave, back-up child and adult/elder day care program and childcare discounts.
• Work-Life Integration: other benefits including LifeMatters® Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.

Who We Are:

Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit www.ally.com.

Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.

Where permitted by applicable law, must have received or be willing to receive the COVID-19 vaccine by date of hire to be considered, if not currently employed by Ally.

We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at work@ally.com. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.

Base Pay Range:

An individual's position in the range is determined by the scope and responsibilities of the role, work experience, education, certification(s), training, and additional qualifications. We review internal pay, the competitive market, and business environment prior to extending an offer.

Emerging: 70000

Experienced: 85000

Expert: 100000

Incentive Compensation: This position is eligible to participate in our annual incentive plan