Shelby American, Inc. is hiring: Influencer Marketing Specialist - Contract Role

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Influencer Marketing Specialist - Contract Role
Toronto, CAN

Contract

Description

Language: English (French is an asset)

Experience: 3–4 years in influencer marketing, social media, or brand marketing

About the Role: We are seeking a socially native, culturally savvy Influencer Marketing Manager for a 6-month contract to lead and execute influencer partnerships and campaigns. This role requires 3–4 years of experience in influencer marketing, social media, or brand marketing, with a strong understanding of the Canadian market, paid media, and retail partnerships.

Key Responsibilities & Profile

• Work with Dove (Personal Care) and agency partners to execute social-first, data-driven influencer programs (paid & earned) to generate content, driving growth and credibility for the brand.
• Coordinate the creation and scheduling of influencer content across social and digital platforms, ensuring adherence to brand guidelines and KPIs.
• Deep understanding of Instagram, TikTok, and YouTube primarily, as well as Pinterest, Snapchat, Twitch, and emerging platforms.
• Ability to speak the social language, identify trending content, with knowledge of Canadian influencers.
• Assist with the management of paid boosting for influencer content.
• Research potential influencer partners and innovative content ideas to enhance program effectiveness.
• Stay up to date with key cultural moments and trends in Canada to inform campaign strategies, providing regular updates to the team.

Brand & Retail Marketing Expertise:

• Knowledge of big brand marketing, including customer funnels, key messaging, and claims.
• Support coordination with the retail team to develop e-commerce influencer programs tailored to Canadian customers.

Strong Understanding of the Canadian Retail Landscape:

• Grocery: Loblaws, Metro, Sobeys, Longo’s.

Campaign Execution & Performance Tracking:

• Develop and execute influencer campaigns, ensuring alignment with brand and retail objectives, while maintaining timelines and key milestones to deliver impactful campaigns.
• Help maintain and update an always-on content calendar, ensuring timely and relevant posts.
• Track and measure campaign success against KPIs and benchmarks.
• Support cross-functional teams to align influencer initiatives with marketing goals.
• Be proactive, take initiative, and problem-solve in a fast-paced environment.

On-Site Presence & Language Skills:

• Toronto-based with the ability to attend in-office and retailer meetings as needed.
• French language skills are a strong asset.

Who You Are:

• 3–4 years of experience in influencer marketing, social media, or brand marketing.
• Experience managing agencies.
• Strategic, analytical, and creative in influencer marketing.
• Highly organized and results-driven, with a strong ability to multitask.
• Passionate about social media, culture, and brand storytelling.
• A team player who is collaborative and resourceful.