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Addison Group

Growth Marketing Manager Job at Addison Group in Austin

Addison Group, Austin, TX, US

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Role: Growth Marketing Manager

Location: Remote (Austin-area us a plus)

Compensation: $100,000-$110,000

We are looking for a data-driven Growth Marketing Manager to develop and execute strategies that drive customer acquisition, engagement, and revenue growth. This role requires a mix of creativity, analytical thinking, and hands-on execution to optimize marketing campaigns and uncover new business opportunities.

Key Responsibilities:

Strategy & Growth Planning

  • Develop and execute data-driven growth marketing strategies to generate new business opportunities.
  • Identify and test new acquisition channels to drive brand awareness and lead generation.
  • Optimize digital marketing channels, including paid search, paid social, SEO, email marketing, and referral programs.
  • Plan and execute multi-channel campaigns to drive conversions and customer engagement
  • Collaborate with sales, product, and marketing teams to align growth initiatives.

Data Analysis & Optimization

  • Use marketing automation and CRM tools (e.g., HubSpot, Marketo, Google Analytics) to measure and improve campaign effectiveness.
  • Track and analyze marketing performance metrics to inform decision-making.
  • Generate reports and provide insights to optimize future marketing efforts.
  • Use tools like Google Analytics, HubSpot, and marketing automation platforms to track campaign performance.

Qualifications & Experience

  • 5-7 years of experience in growth marketing, digital marketing, or demand generation.
  • Strong analytical skills with experience in data-driven decision-making.
  • Hands-on experience with Google Analytics, HubSpot, Salesforce, or similar platforms.
  • Proven track record of running successful marketing experiments and optimizing conversion rates.
  • Excellent project management and communication skills.
  • Ability to work in a fast-paced, results-driven environment.

Preferred Skills

  • Experience in consulting services marketing, B2B & B2C marketing, and lead generation.
  • Knowledge of marketing automation and CRM best practices.