About Blings:
Blings is revolutionizing how businesses connect with their audiences through dynamic, hyper-personalized video experiences powered by our patented MP5 technology. Our innovative platform integrates seamlessly into marketing ecosystems, enabling scalable and privacy-first communications that drive measurable results. We’re rapidly expanding, with our New York office set to open in early 2025, and are looking for a scrappy, results-driven Founding Marketing Manager to help fuel our growth.
The Role:
We’re seeking a Founding Marketing Manager with 7-8 years of experience to play a critical role in growing our presence in the B2B software market. You’ll be a hands-on-keyboard operator, directly managing performance marketing channels, email marketing operations, and website CRO (conversion rate optimization). Your efforts will drive high-quality leads and demand generation for our cutting-edge marketing software.
What You’ll Do:
- Manage and optimize paid search campaigns, including Google Ads and Google Max, to maximize ROI and drive lead acquisition.
- Run and refine Paid Social campaigns on LinkedIn and Meta to capture and engage our target audience.
- Oversee the execution of email marketing campaigns, ensuring efficient workflows, accurate list segmentation, and performance tracking (design and copywriting support provided).
- Leverage Google Analytics 4 (GA4) to monitor, analyze, and optimize performance marketing efforts across all channels.
- Collaborate on website CRO initiatives to maximize lead conversion rates.
- Apply your expertise to optimize demand generation channels in a B2B marketing software environment, particularly within early-stage startups.
- Operate with a scrappy, entrepreneurial mindset, taking initiative to identify and execute impactful strategies across marketing disciplines.
What You Bring:
- Experience: 7-8 years of demand generation or performance marketing experience, preferably in early-stage B2B SaaS startups.
- Proficiency in Google Ads (including Google Max) and Paid Social platforms like LinkedIn and Meta.
- Hands-on experience in email marketing operations and familiarity with HubSpot.
- Strong understanding of GA4, with a focus on data-driven optimization and performance reporting.
- Self-Starter Mentality: Ability to work independently and thrive in a fast-paced, startup environment.
Location: Based in New York City, with the ability to work in-person at our new office launching in 2025.
Why Join Blings?
- Be part of a growing, innovative team reshaping B2B marketing communications.
- Work in a collaborative environment that values creativity, initiative, and measurable impact.
- Help establish our presence in New York City and shape the future of Blings’ marketing success.