Senior Marketing Manager (Live Events)
The Cortège, a pioneering outdoor theater concept debuting in Los Angeles in Summer 2025, seeks a Senior Marketing Manager to serve as the primary in-house marketing lead, working in collaboration with agencies, freelancers, and internal resources. This role bridges strategic oversight and tactical execution, ensuring alignment between our vision and day-to-day marketing operations.
Position Overview:
The Senior Marketing Manager will work alongside partners to own the implementation of marketing initiatives while managing key vendor relationships, internal resources, and project timelines. This role requires strategic thinking and hands-on leadership experience in live entertainment marketing.
Key Responsibilities:
- Marketing Strategy & Campaigns – Implement and manage comprehensive marketing campaigns with external agency partners, ensuring alignment between strategic vision and tactical execution. Drive key initiatives across channels to propel brand awareness, engagement, and sales targets.
- Ticketing & Promotions – Lead ticketing and promotional strategy development and execution, identifying and managing relationships with ticketing partners and optimizing sales channels. Collaborate on pricing strategy and inventory management with operations.
- Email Marketing – Oversee email marketing program execution, including audience segmentation, automation flows, and performance optimization. Direct external resources in content creation, campaign deployment and CRM platform management.
- Social Media & Community Management – Execute social media strategy implementation and community growth initiatives. Manage agency partners and internal resources to maintain brand voice and engagement metrics across platforms.
- Paid Media – Coordinate with media buying partners on campaign execution, budget allocation, and performance optimization. Oversee reporting and analysis to inform strategic adjustments alongside the executive team.
- Public Relations & Partnerships – Execute PR and partnership initiatives in coordination with company partners. Manage on-site relationships with media contacts and key tastemakers. Manage deliverables with brand partners.
- Events & Activations – Lead implementation of promotional events and brand activations. Manage vendor relationships, logistics, and on-site execution while ensuring alignment with overall marketing strategy.
- Content & Storytelling – Manage content creation pipeline and creative asset trafficking. Work with agencies, freelancers, and internal resources to produce high-quality materials that align with the brand.
- Analytics & Optimization – Own performance tracking and reporting across all marketing channels. Synthesize data insights to inform strategic recommendations and tactical adjustments in partnership with external agency partners.
Required Experience:
- 5+ years of marketing experience, with at least 3 years in management roles. Experience in ticketed live entertainment, festivals, or experiential events is required
- Proven track record in live entertainment and experiential marketing
- Hands-on experience with paid media campaigns, community management, and PR
- Strong understanding of brand partnerships, influencer marketing, and event activation
- Experience managing agency/freelancer relationships and vendor partnerships
- Strong background in performance marketing and revenue generation
- History of successful team and project leadership
- Ability to manage multiple projects in a fast-paced, high-energy environment
- Data-driven mindset with experience in analytics tools and campaign optimization.
- Passion for entertainment, storytelling, and spirit
Our Ethos:
Our team has carefully cultivated a methodology and work ethic that reflects the deeper purpose of our performances. We are in service to our greatest selves, both individually and as a collective. These dimensions of life & work are ever-present in our shared sense of accountability, autonomy, and authenticity.
Job Type: Contract
About The Cortège:
Activating the lost arts of mythic pageantry, The Cortège is a participatory theater experience singing to a part of ourselves both ancient & eternal. Presented outdoors at dusk, The Cortège alchemically aligns the senses through a synthesis of elements old and new. Amid a rapidly expiring culture and scarcity of shared meaning, The Cortège serves as a container for collective and individual grief.
“Before we are able to welcome a new era, we must mourn the loss of the world we knew.”