Marketing Specialist Job at The Breadon Group in Rockford

We are a growing independent insurance firm dedicated to providing personalized coverage solutions for our clients. As we expand, we are looking for a creative and strategic Marketing Specialist to enhance our brand presence, generate leads, and engage with our target audience through effective marketing strategies.

Annual Base Salary Based on Experience

Flexible Schedule

Work from Home

Mon-Fri Schedule

Retirement Plan

Health Insurance

• Develop and implement marketing campaigns to increase brand awareness and generate leads.
• Manage social media accounts, creating engaging content tailored to our audience.
• Design and distribute marketing materials, including emails, brochures, and newsletters.
• Optimize and maintain the company website, improving SEO and user experience.
• Track and analyze marketing metrics, adjusting strategies for effectiveness.
• Collaborate with the sales team to align marketing efforts with business goals.
• Plan and execute local events, sponsorships, and networking opportunities.
• Stay up to date with industry trends and competitor strategies.

• Bachelor's degree in Marketing, Communications, Business, or related field (preferred).
• Experience in digital marketing, social media management, and content creation.
• Proficiency in marketing tools such as Canva, Mailchimp, Google Analytics, and CRM software.
• Working knowledge of Adobe Creative Suite products including InDesign, Illustrator, Photoshop, and MS Office applications including Word, Excel, and Power Point.
• Strong communication, creativity, and analytical skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Experience in the insurance industry (preferred but not required).