We believe in building and supporting our community: runners and dreamers from all walks of life and from around the globe. We all have our own reasons for running, but the one thing we share is
our collective love for the sport. At rabbit, we strive to offer premium running gear to runners and dreamers of all levels while fostering a sense of community. Everything we do from a Marketing standpoint is in service of this, from product launches to in-person events to social media, email, advertising, and the website itself. Our Marketing Associate will be a key player in supporting all aspects of the marketing mix, helping to present rabbit in a consistent way to our consumers that promotes awareness, invites engagement, and builds long-term relationships with the brand.
This role will report into the Digital Marketing Manager . Key duties and responsibilities include:
DIGITAL MARKETING SUPPORT
- Website
- Assist with website updates, from uploading products to Shopify to publishing and organizing blog posts to creating and publishing landing pages. Includes image uploads, descriptions, tagging, adding to appropriate collections, and activating products for launch.
- Support product and collection merchandising, ensuring optimal organization and display. Includes selecting and managing cross-merchandising options and testing upsells.
- Frequently scan the website for errors, missing or outdated imagery, broken links, and more. Flag and repair, working with the DevTeam as needed.
- Provide support on tracking and reporting on website performance metrics.
- Email Marketing
- Work with the team to set up, schedule, and track marketing campaign emails in Klaviyo.
- Assist with building, testing, and optimizing automated email flows, from researching ideas to setting up in Klaviyo, to reporting on results.
- Learn the structure of our Loyalty Program and its associated emails; update all communications with latest imagery and branding. Investigate ways to optimize and better manage this program as a method of customer retention.
PHOTOGRAPHY
- Coordinate photo and video shoots for product launches, events coverage, and more.
- Location research and permitting: scout potential shoot locations, secure necessary permits for commercial photography shoots, ensuring compliance with local regulations and guidelines.
- Sample management: Oversee the organization and tracking of product samples, coordinate with the product team, and maintain accate inventory records.
- Photoshoot preparation: Prepare for e-commerce photoshoots by steaming garments, gathering samples, props, and accessories, booking models and photographers, and ensuring adherence to the shot list during the session. Arrange for meals and snacks.
- Asset management: Manage the inflow and outflow of photography assets; organize and maintain an efficient asset library.
SOCIAL MEDIA AND PR
- Collaborate on asset creation for social media platforms, specifically Instagram and TikTok.
- Help monitor and engage on social media accounts, including interacting with ambassadors, elite athletes, and partner brands through direct messages, comments, and likes.
- Monitor social media trends and contribute creative ideas for content and campaigns.
- Coordinate our product sample program to key PR and influencer contacts, including list management outreach, placing orders, tracking, and following-up.
COMMUNITY AND EVENTS
- Assist in the logistics around planning, organizing, and executing rabbit events, sponsorships, and activations – from marathon expos to trail races to industry shows to team meet ups– in various locations around the US.
QUALIFICATIONS AND SKILLS
- Bachelor’s degree in Marketing, Communications, or a related field preferred.
- 1-3 years of experience in marketing or a similar role, preferably in the sports, fitness, or outdoor industries.
- Strong written and verbal communication skills.
- Dedicated, adaptable, and solution-oriented; able to think and act on the fly when necessary and handle high-stress situations.
- Exceptional attention to detail, excellent organization skills, proficient at managing multiple projects and responsibilities – concurrently, on time, and within budget.
- Experience with social media platforms (Instagram, Facebook, TikTok, etc.) and content management tools.
- Proficiency in design tools such as Canva, Adobe Creative Suite, or similar software is a plus.
- Basic knowledge of ecommerce platforms (e.g. Shopify) and email marketing tools (e.g. Klaviyo).
- Passion for running or a strong connection to the running/fitness lifestyle is a bonus.
- Position is based in Santa Barbara, CA.
- Some travel will be necessary for this role.
BENEFITS:
- Benefits include:
- Health Insurance
- Paid Time Off
- Employee Discount
- Reimbursement for Races Run
Equal Employment Opportunity:
At rabbit, LLC, we are committed to fostering an inclusive and diverse workplace. We evaluate all applicants based on their qualifications and abilities, without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status, or any other characteristic protected by applicable law. Our corporate culture prioritizes inclusion and diversity, ensuring that all current and future rabbit associates are compensated solely based on job-related factors and merit.