Robert Half
Position Overview
We are seeking a dynamic and collaborative Associate Marketing Manager for our client to play a critical role in bridging the gap between the marketing team and external corporate and national account partners. This highly cross-functional position focuses on managing promotional initiatives, fostering relationships with key accounts, and ensuring alignment with brand strategies to drive business growth.
This role is customer marketing-focused, involving promotions, partnerships, and cross-departmental collaboration. It offers potential for growth into other marketing and strategy-related teams in the future.
Key Responsibilities
- Build and nurture relationships with national accounts and distributors, some of whom function as both partners and customers.
- Develop and implement targeted promotional programs.
- Align promotional strategies with overall growth objectives and net sales goals, ensuring maximum impact and profitability.
- Manage the execution of promotional programs, including logistics, product distribution, and tracking measurable outcomes to assess success.
- Act as a dedicated marketing liaison, representing the marketing team and ensuring alignment with brand strategies when collaborating with sales and external partners.
- Balance account relationship management with marketing program execution, ensuring a seamless experience for both internal and external stakeholders.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- 2-5 years of experience in marketing, account management, or a similar customer marketing-focused role.
- Strong understanding of promotional strategies and their alignment with brand and growth goals.
- Excellent communication and relationship-management skills, with the ability to work cross-functionally.
- Proven ability to confidently and diplomatically act as a gatekeeper for brand initiatives.
- Analytical mindset for evaluating program success and aligning with net sales projections.
- Experience with distributors or corporate partners is a plus.