New Start Capital is hiring: Marketing Specialist in New York

This position is ONSITE in our Midtown Manhattan Headquarters.

Estimated salary range for this position is $80,000-$100,000 annually

Company Description

New Start Capital is a financial services and advisory firm based in New York, NY that provides loans, debt consolidation, and debt reduction solutions to customers with lower to moderate credit scores. As we reach our next level of growth, we are looking to bring a Marketing Specialist onboard to take over all facets of marketing to include, but not limited to, strategizing and implementing on traditional marketing, digital marketing, reputational management, and communication tasks as a primary function. Apply today!

Role Description

This is a full-time, on-site role for a Marketing Specialist. The Marketing Specialist will be responsible for planning and executing on all of the following forms of marketing with includes but is not limited to:

Social Marketing: Plan, create, develop, maintain and actively share content on our social channels that include Facebook, Instagram and Linkedin. You will be responsible for developing a social media posting calendar and executing strategies ranging from awareness to engagement, to sales.

Content Marketing: Create, gather, review and design relevant SEO-friendly content for sharing on social, websites, blog posts, email, sales documents and other relevant material.

Website Marketing: Oversee the soundness of the website including content modifications and updates to keep end-users informed and engaged.

Digital Advertising: Strategize and execute on purchasing digital advertising spaces from Google Adwords to Meta Socia Ads. Create content within Canva or another relevant platform to fit the dimension and compliance requirements throughout.

Market Research: Conduct market research on competitors related to product offerings, pricing, and competitive advantage. Modify marketing strategies to create differentiation in the market.

Direct Marketing: Review and modify direct mail content to improve results. Track performance and attribution.

Email Marketing: Develop and manage external email campaigns consisting of existing client emails, prospective client emails and cold emails. Use various platforms to ensure deliverability and efficiency.

Phone/Text Marketing: Work with our Sales Leaders on improving sales scripts and outgoing text message templates.

Out of Home Marketing: Although not active now, familiarity with purchasing, creating and strategizing on advertising related to Billboards, Radio, and TV will be a plus!

Analytics Marketing: Understand and be able to adjust marketing strategies based on performance. Understand analytic platforms within Google, Meta, and others are critical to meaning performance and modifying creative/content to improve results. Understanding attribution is key to determining which marketing campaign is performing best.

Branding: Ensure that our team and company stay within brand is critical. The Marketing Specialist will house all brand guidelines and assets for company use.

Reputation Management: Understand the influence of reputation and use tools and resources to improve reputation while ensuring negative content, reviews, and/or media are mitigated.

Marketing Automation/Technologies: Understand how to implement and utilize new and existing marketing technologies to create efficiencies and drive results.

Essential Tasks

• Develop and execute a full-cycle marketing strategy that will drive growth
• Manage all forms of marketing, vendors and technologies efficiently
• Influence and/or gain approval for new ideas that are in line with company goals
• Create and develop content for all marketing channels
• Conduct detailed marketing analysis to determine effectiveness of marketing ROI, KPIs, and other goals
• Be willing to learn new skills as it relates to marketing and related functions

Qualifications

• Bachelor's Degree in Business and/or Marketing or related field
• Minimum of 4+ years of related Marketing Experience
• Experience in managing and executing full lifecycle marketing tasks
• Excellent written and verbal communication skills
• Ability to work independently and as part of a team
• Experience in the financial services industry is a plus
• Knowledge of related state and federal compliance regulations related to TCPA, TSA, UDAAP, FCRA, CAN-SPAM, etc.