Graphic Designer Job at Western New York Public Broadcasting Association in Buff

Buffalo Toronto Public Media is your local source for television and radio -

WNED PBS, WNED PBS KIDS, WNED Create, WBFO NPR, WNED Classical, and WBFO The Bridge!

We reach Western New York and Southern Ontario and can be streamed from your favorite device.

Engaging our communities through exploration and entertainment-everywhere.

We're looking for a Graphic Designer!

What you'll be doing:

The Graphic Designer will develop digital and print assets for advertising, fundraising, promotion, production, and other Buffalo Toronto Public Media marketing and promotional needs for our family of stations. The designer will visually shape concepts, often independently, to effectively communicate impactful messages to our target audiences, using innovative tools to meet the organization's diverse communication needs. This position requires a significant amount of invention, originality, creativity and skill. This position is full-time with hybrid permitted. In summary, this individual will:

• Design and produce engaging assets for social media, email campaigns, digital ads, digital billboards, video thumbnails, and other digital or print media needs
• Manage and execute multiple projects from concept to final delivery, adhering to brand guidelines, while effectively prioritizing and organizing tasks
• Create innovative design concepts, graphics, and layouts to elevate digital marketing efforts
• Collaborate with teams across the organization to meet promotional timelines and ensures timely delivery; understand our various audiences and promote cross-promotion where possible
• Produce print materials such as marketing collateral, ads, signage, postcards, and invitations; coordinate and communicate with vendors as needed.
• Utilize designated tools, platforms and systems to create and efficiently carry out assignments
• Work closely with video editors, preparing files and creating assets for on-air graphics, including animations of logos / bugs, lower thirds, and other broadcast elements as needed.

What you'll need:

• Bachelor's degree in Graphic Design, Visual Arts, Marketing, a related field, or equivalent experience
• Minimum of three (3) years of experience in graphic design with an emphasis on digital
• Proficiency in the latest Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), Microsoft Office Suite, and creating Canva templates
• Familiarity with utilizing and managing project flows in project management software (e.g., Asana) a plus
• Ability to prioritize, work independently, and adhere to deadlines
• Enthusiastic, motivated, innovative, problem-solving, and creative team player
• Strong communication skills, both verbal and written
• Excellent attention to detail with a solid understanding of brand guidelines and design best practices

Why BTPM?

Because we're awesome! You won't find a better group of talented, energetic people dedicated to quality content and reaching the various communities of our region. We are proud of our culture and promote a realistic balance of both work and personal life. Our benefits package is fantastic and we have free parking!

Salary and Benefits:

This is a full-time, exempt hourly position and starting pay will be based on education, experience and interview. Starting range: $44K-$55K.

• 12 paid holidays
• 3 weeks of paid vacation
• Sick time (accrued)
• Medical, Dental, Life, Vision Short- & Long-Term Disability insurance options
• Health Savings Account (for applicable plans) with employer contribution
• Flex Spending Account option
• Voluntary Life, Accident, Critical Illness coverage options
• Identity Protection option
• Employee Assistance Program
• Tuition Assistance (based on eligibility)
• Retirement Plan with 7.5% employer match (based on eligibility)

Buffalo Toronto Public Media is an Equal Opportunity Employer committed to excellence through diversity and inclusion.