Advertising/Marketing Manager Job at Meyer's RV & Marine in Caledonia

Description:

Meyer's RV/Marks Leisure Time Marine is seeking an in office Marketing Manager to oversee all marketing initiatives for our 18 locations!

KEY RESPONSIBILITIES:

• Marketing Strategy Development: Create and implement comprehensive marketing strategies that align with the dealership's objectives, encompassing traditional broadcast, digital, print, and billboard advertising.
• Market Research: Conduct market research to identify target audiences, analyze market trends, and monitor competitor activities to inform marketing strategies.
• Content Creation: Oversee the development of marketing content, including product descriptions, blog posts, videos, and social media updates, ensuring consistency with the dealerships brand.
• Lead Generation: Develop and manage lead generation strategies across various channels to attract potential customers.
• Budget Management: Plan and manage the marketing budget, ensuring cost effective allocation of resources.
• Performance Analysis: Monitor and analyze the effectiveness of marketing campaigns, providing regular reports and recommendations for improvement.

Benefits:

• 401k
• Health
• Dental
• Vision
• Life
• Paid Time Off

With our 18 locations across 5 states and Annual Revenue of over $400 million, we offer a competitive base salary with performance base incentives

Requirements:

QUALIFICATIONS:

• Bachelor's degree in marketing, Business, or a related field.
• Minimum of 5 years experience in marketing; experience within a dealership setting is preferred but not mandatory.
• Proven expertise in traditional broadcast, digital, print, and billboard advertising.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent communication and leadership abilities.