Product Marketing Manager

Job DetailsJob LocationFranklin TN - Franklin, TNPosition TypeFull TimeDescriptionThe Carlstar Division of Titan International is seeking a Product Marketing Manager based out of the Franklin, TN corporate office. This role will be responsible using market data and analytics to develop a portfolio vision and product strategy for new products within the Agricultural side of the business to increase sales, reach new customers, and increase sales opportunities.The successful candidate in this role will be an excellent communicator, well organized, and have advanced product-marketing skills, and experience in the rubber or tire industries; including a knowledge of the scientific principles behind successful tire manufacturing.Essential ResponsibilitiesConducts market research and analysis to understand market trends, customer needs, and the competitive landscapeManages the marketing tools to support selling activities for assigned Product Segment in both the OEM and Aftermarket sales channelsIdentifies product features that deliver superior customer value, technological advantage, or performance differentiationWorks cross functionally to create and execute go-to market strategies for new product launches including pricing strategies, distribution, and promotional planning.Gathers, analyzes, and monitors product performance and customer feedback in the market and uses data to adjust strategies to meet business goals. QualificationsBachelor's degree in Marketing, Engineering, or related technical fields is required. Master's degree preferred. 5+ years of experience in customer and/or retail marketing is required.5+ years of experience in Agricultural, Construction, and Industrial specialty tire and wheels strongly preferred.Excellent organizational, problem-solving, and written and oral communication skills are required.