Marketing Manager Job at Yoshinoya America in Torrance

Marketing Manager Position Overview:

Reporting to the VP of Marketing, the Marketing Manager will be a key member of our Marketing team, helping to lead a variety of projects including product and packaging development initiatives, menu optimization programs, and local store marketing plans. This role is ideal for someone who thrives in a fast-paced environment and has a strong understanding of the restaurant industry and consumer behavior. This role will work closely with various teams including culinary, restaurant operations, technology, and procurement.

Key Responsibilities:

1. Product and Packaging Development
   • Oversee the entire product lifecycle from ideation and concept development to testing and launch.
   • Conduct competitive analysis and market research to identify emerging trends, gaps, and opportunities within the restaurant industry.
2. Cross-functional Collaboration:
   • Work closely with culinary teams to ideate, test, and refine new menu items or product offerings.
   • Collaborate with procurement and operations to develop go-to-market strategies and ensure successful product launches.
3. Product Launch & Execution:
   • Lead the development and execution of marketing materials to support product launches, including menu rollouts, promotional campaigns, and customer-facing communications.
   • Ensure operational readiness, including training staff, updating systems, and ensuring supply chain alignment for product availability.
   • Monitor the performance of launched products, tracking key metrics like sales, customer satisfaction, and profitability.
4. Local Store Marketing
   • Develop plans and materials to support our New Restaurant Openings (NROs).
   • Develop Local Store Marketing toolkit.

Qualifications:

• 3+ years of product management experience, preferably in the restaurant industry.
• Strong track record of successfully launching and managing products, from conception through launch and optimization.
• Experience working with packaging redesign initiatives a plus.

What you bring:

• A proactive take charge attitude with a ‘get it done’, consumer-centric approach.
• An even-keeled demeanor that approaches stress, conflicts, and challenges dispassionately.
• Enjoys change or improvements to the status quo and is highly energized by the possibility to do things differently.
• Understands the power of effective communication and interpersonal skills, and can naturally leverage them to drive impact and results.
• Experience in and a passion for the restaurant industry – and the role dining plays in people's lives and society.
• Excellent project management skills, with the ability to manage multiple initiatives simultaneously.
• Strong analytical abilities and experience using data to drive decisions and measure product success.
• Ability to think creatively and strategically, while maintaining a focus on operational feasibility.