Sr. Director - Head of Creative

Overview

The Studio is the in-house agency for PBNA. The Senior Director of Creative will lead the Studio’s 14-person Creative Team. The Sr. Creative Director will lead all creative work at the Studio and will handle multiple productions, strategy meetings, and interactions with senior leaders on a daily basis. Creativity is at the heart of the Studio’s work and this role is key to elevating creative excellence for PBNA brands.

Responsibilities

• The Sr. Creative Director will lead internal digital and social initiatives that integrate media analytics and creative best practices for brands across multiple brands, with a large team of dedicated team members and contractors.
• Responsible for creating an environment of ideation, critical thinking, and understanding for how to create and effectively build out ideas.
• Provide strategic leadership to brand marketing stakeholders through a conceptual thinking approach by utilizing knowledge of the business to create and evaluate ideas that will have a business impact.
• Foster a team ecosystem of “creative consultants” who build brand teams’ capabilities in expanding additional ideas alongside the agency and brand teams and bring them to life through a new agency/production process that involves more project-based work vs retainers.
• Creative lead for the weekly Creative Kitchen worksessions, helping review and provide feedback on external agency work.
• Create an integrated partnership with the media and strategy teams, facilitating data-led creative and activation.
• Craft an approach to build capability for creative evaluation and agency leadership excellence.
• Provide leadership to a team of creative specialists who understand creative, production, media, activation, and strategy.
• Position manages through complexity of internal and external stakeholders to drive and deliver award-winning creative content to drive brand relevancy.

Compensation and Benefits:

• The expected compensation range for this position is between $151,200 - $300,000.
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 30% of annual salary paid out annually.
• An additional target payout of 15% of annual salary is paid out over 3 years following the end of the performance period.
• Long term incentive equity may be awarded based on eligibility and performance.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
• A company car and reimbursed mileage.

Qualifications

• 15+ years experience in a creative agency or in-house creative team.
• Bachelor's degree or equivalent experience required.
• Proficiency in Photoshop, Illustrator, and InDesign CS5 or above.
• Knowledge of PowerPoint and Keynote.
• Preferable to have design skills and capabilities.
• Creative experience with broad brand marketing capabilities in CPG and other categories.
• Experience in marketing, brand development, innovation, shopper marketing, and/or consumer insights.
• Strong consumer empathy & customer-centricity. Demonstrated ability to place the consumer at the heart of everything.
• Proven collaboration abilities with both internal account, strategy/planning, and brand teams.
• Strategic thinking and creative leadership skills.
• Deep understanding of marketing strategy and ability to develop marketing tactics that deliver on brand objectives.
• Creative leader who can bring a brand voice to life across omnichannel marketing vehicles and develop breakthrough marketing ideas.
• Big picture, strategic thinking, coupled with results orientation; proven track record of strong tactical execution within the creative space.
• Ability to tell a story, synthesize and convey key messages and present in a visual and compelling way.
• People management experience leading and inspiring teams of creative professionals.
• Entrepreneurial mindset – willing to roll up your sleeves and creatively stretch budgets along with being a creator themselves.
• Purposeful brand leader: must be able to build compelling narratives around brands’ purpose and translating that into action that builds business.
• This position is limited to persons with indefinite right to work in the United States.

Differentiating Competencies Required:

• Creative thought-leadership.
• Ability to manage and influence in a matrix environment.
• Strong leadership skills.
• Strong executive-level communication skills.
• Ability to grow core team creative competency and foster PBNA marketing teams communications capabilities.

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