Product Marketing Manager Job at TravelZap in Chicago

We are Destify! We have redefined destination weddings by seamlessly blending cutting-edge technology with exceptional customer service. Our people-centric approach drives our culture, and our commitment to innovation powers our success.

You are a strategic and analytical professional with a proven track record in optimizing website performance and driving conversions.

What You Will Do:

Ensure that brand messaging, tone, and visuals remain consistent across all touchpoints, reinforcing a cohesive and impactful brand story. Collaborate cross-functionally to align website performance, content, and digital marketing initiatives with business goals.

• Website Performance & Optimization:
  • Own and optimize the website's performance by driving engagement and conversion through strategic content, campaigns, and user flows.
  • Collaborate with the development team using agile methodology to enhance user experience (UX), improve mobile responsiveness, and streamline navigation.
  • Plan and oversee A/B testing strategies, leveraging data to refine user flows and continuously improve conversion rates.
• Paid Traffic & Conversion Optimization:
  • Own the website's performance in relation to high-volume paid traffic, optimizing landing pages, user journeys, and content for maximum conversion.
  • Analyze the performance of paid campaigns and make data-driven adjustments to website design and content to enhance conversion rates.
  • Collaborate with development to ensure seamless integration and alignment between website performance and paid traffic goals.
• Brand Execution & Messaging:
  • Ensure that all website content is aligned with the company's brand voice, values, and objectives in close partnership with the brand leader.
  • Execute brand guidelines on the website, ensuring consistent messaging and visual identity, while focusing on driving user engagement and conversions.
  • Monitor brand consistency across the website and all digital touchpoints, ensuring the brand's story is clearly communicated.
  • Champion the implementation of brand guidelines across the website and other digital touchpoints, ensuring alignment across internal and external communications.
• Cross-functional Collaboration:
  • Partner with Sales, Guest Services, and teams to ensure that marketing initiatives align with customer needs and product offerings.
• Measurement & Insights:
  • Define and track key performance metrics, including website engagement, user behavior, conversions, and traffic performance.
  • Create actionable reports and dashboards to communicate insights, driving data-informed decision-making and continuous improvement.
• Product Roadmap & Agile Execution:
  • Own and drive the product roadmap for Destify.com, collaborating with development to prioritize and execute website updates that drive business objectives.
  • Plan and strategize A/B tests and user experience enhancements, ensuring alignment with broader business goals and agile development cycles.

Requirements

What Core Competencies You Have:

• Proven ability to optimize paid traffic, content, and conversion funnels for maximum impact.
• Expertise in website analytics tools and A/B testing platforms.
• Strong grasp of brand execution and user experience (UX) principles.
• Exceptional project management skills, with experience executing in an agile environment.
• Ability to turn complex insights into actionable strategies that improve user engagement and conversion.

What Success Looks like:

• Increased conversion rates and engagement from paid traffic and organic sources.
• Seamless brand execution across digital touchpoints, with positive feedback from internal stakeholders.
• Strong alignment of website content with business objectives, contributing to lead generation and retention efforts.
• Actionable insights and continuous improvements based on data-driven reports and performance metrics.

Why You Should Work Here:

• Salary from $115-145,000
• Flexible Paid Time Off Policy
• Paid Parental Leave
• Caribbean Travel Perks
• Fully Remote
• Full Benefits including Medical/Dental/Vision
• 401k with Company Match

Salary Description

115-145,000