Sr. Media Buyer

Content Summary: Sr. Media Buyer at undefined, for Rankings.io

As our Integrated Sr. Media Buyer, you'll spearhead the strategic planning and execution of multimillion-dollar traditional media campaigns for prominent law firms nationwide. This pivotal role combines independent leadership of day-to-day campaign operations with collaborative strategic planning alongside our accomplished Operations team. The position is ideally suited for a self-directed professional who excels at autonomous execution while contributing valuable insights to broader organizational initiatives. Your expertise will directly influence the success of large-scale TV, and radio campaigns that shape the growth of our clients' practices.

Responsibilities

• Lead end-to-end campaign management for TV, Radio, Outdoor, and CTV devices, including planning, negotiation, placement, monitoring, and performance analysis
• Develop and maintain strong vendor relationships to secure optimal rates and premium placement opportunities.
• Conduct negotiations with vendors confidence and understanding of the metrics negotiated (impressions, CPM, Nielsen Quarter-Hour book application)
• Manage campaign budgets and reconcile invoices while ensuring cost efficiency.
• Able to identify problems and/or opportunities and optimize campaigns based on results.
• Manage and analyze competitive data
• Monitor industry trends and competitive landscape to identify growth opportunities and optimize campaign performance
• Collaborate with the team on data analysis and CRM integration to maximize campaign effectiveness
• Manage weekly budget and performance charts per client
• Keep up-to-date on changes within traditional mediums and proactively suggest optimizations and new campaigns
• Ability to analyze data and trends in order to continually optimize campaigns
• Create detailed performance reports and provide strategic recommendations based on data analysis
• Proactively identify potential campaign challenges and propose solutions
• Bring issues/concerns to forward before they become problems, offering solutions and advising of potential delivery delays

Requirements

• 3 Years of experience in traditional media (Brand, station or agency side)
• Comfortable using and analyzing media buying metrics (CPP, CPM etc)
• Solid knowledge of media buying tools like Freewheel/STRATA, Vivvix/MediaRadar, Nielsen, etc.
• Excellent verbal and written communication skills
• Attention to detail, strong problem-solving skills, analytical mind-set and ability to multi-task are a must
• Bachelor’s degree in marketing, advertising or relevant field
• Comfortable with Excel/GoogleSheets and able to transform data on a beginner level

Benefits

• $75,000 annual salary
• Work remotely from home
• Unlimited PTO
• 3% Match Simple IRA
• 100% Health Insurance (including fully employer-funded coverage)