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Rankings.io

Rankings.io is hiring: Sr. Media Buyer in Saint Louis

Rankings.io, Saint Louis, MO, US

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Content Summary: Sr. Media Buyer at Saint Louis, for Rankings.io

Job Description

Job Description

As our Integrated Sr. Media Buyer, you'll spearhead the strategic planning and execution of multimillion-dollar traditional media campaigns for prominent law firms nationwide. This pivotal role combines independent leadership of day-to-day campaign operations with collaborative strategic planning alongside our accomplished Operations team. The position is ideally suited for a self-directed professional who excels at autonomous execution while contributing valuable insights to broader organizational initiatives. Your expertise will directly influence the success of large-scale TV, and radio campaigns that shape the growth of our clients' practices.

Responsibilities
  • Lead end-to-end campaign management for TV, Radio, Outdoor, and CTV devices, including planning, negotiation, placement, monitoring, and performance analysis
  • Develop and maintain strong vendor relationships to secure optimal rates and premium placement opportunities.
  • Conduct negotiations with vendors confidence and understanding of the metrics negotiated (impressions, CPM, Nielsen Quarter-Hour book application)
  • Manage campaign budgets and reconcile invoices while ensuring cost efficiency.
  • Able to identify problems and/or opportunities and optimize campaigns based on results.
  • Manage and analyze competitive data
  • Monitor industry trends and competitive landscape to identify growth opportunities and optimize campaign performance
  • Collaborate with the team on data analysis and CRM integration to maximize campaign effectiveness
  • Manage weekly budget and performance charts per client
  • Keep up-to-date on changes within traditional mediums and proactively suggest optimizations and new campaigns
  • Ability to analyze data and trends in order to continually optimize campaigns
  • Create detailed performance reports and provide strategic recommendations based on data analysis
  • Proactively identify potential campaign challenges and propose solutions
  • Bring issues/concerns to forward before they become problems, offering solutions and advising of potential delivery delays

Requirements

  • 3 Years of experience in traditional media (Brand, station or agency side)
  • Comfortable using and analyzing media buying metrics (CPP, CPM etc)
  • Solid knowledge of media buying tools like Freewheel/STRATA, Vivvix/MediaRadar, Nielsen, etc.
  • Excellent verbal and written communication skills
  • Attention to detail, strong problem-solving skills, analytical mind-set and ability to multi-task are a must
  • Bachelor’s degree in marketing, advertising or relevant field
  • Comfortable with Excel/GoogleSheets and able to transform data on a beginner level

Benefits

  • $75,000 annual salary
  • Work remotely from home
  • Unlimited PTO
  • 3% Match Simple IRA
  • 100% Health Insurance (including fully employer-funded coverage)