Senior Director, Growth Marketing and Insights Santa Clara, California, United S

Our Mission At Palo Alto Networks everything starts and ends with our mission: Being the cybersecurity partner of choice, protecting our digital way of life. Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are. Who We Are We take our mission of protecting the digital way of life seriously. We are relentless in protecting our customers and we believe that the unique ideas of every member of our team contributes to our collective success. Our values were crowdsourced by employees and are brought to life through each of us every day - from disruptive innovation and collaboration, to execution. From showing up for each other with integrity to creating an environment where we all feel included. As a member of our team, you will be shaping the future of cybersecurity. We work fast, value ongoing learning, and we respect each employee as a unique individual. Knowing we all have different needs, our development and personal wellbeing programs are designed to give you choice in how you are supported. This includes our FLEXBenefits wellbeing spending account with over 1,000 eligible items selected by employees, our mental and financial health resources, and our personalized learning opportunities - just to name a few! At Palo Alto Networks, we believe in the power of collaboration and value in-person interactions. This is why our employees generally work full time from our office with flexibility offered where needed. This setup fosters casual conversations, problem-solving, and trusted relationships. Our goal is to create an environment where we all win with precision. Your Career As the Senior Director of Growth Marketing and Insights, you’ll shape the global growth strategy with a digital-first mindset, driving high-impact, connected brand-to-demand experiences. This role partners across brand, product marketing, and field marketing to elevate storytelling and accelerate demand within key accounts. You’ll lead the development of integrated campaigns and journeys, engaging buyer groups through digital, field, and growth marketing channels, while owning the website experience and driving SEO for optimal traffic and engagement. As a data-driven leader, you’ll harness insights to shape strategy, optimize investments, and measure effectiveness. You’ll collaborate with sales and corporate strategy teams to enhance marketing-sales alignment, driving efficiencies via lead management and funnel processes while enabling personalized customer journeys. This role is pivotal in building global brand awareness, market share, and revenue. You’ll lead a high-performing organization and collaborate across senior leadership. Your Impact Drive customer acquisition efforts by optimizing lead generation funnels, developing targeted campaigns, and employing marketing automation and conversion rate optimization tactics. Implement strategies to enhance customer engagement and retention through personalized communication, upselling/cross-selling initiatives, and loyalty programs. Oversee all digital marketing initiatives, including website development and SEO strategies, to enhance online presence and drive traffic. Leverage data analytics, A/B testing, and marketing automation tools to track and analyze key performance metrics, generating actionable insights to optimize marketing initiatives for improved ROI. Conduct regular competitive analysis and market research to identify emerging trends, opportunities, and potential threats, informing strategic decision-making. Foster strong partnerships with sales, product management, and other cross-functional teams to align marketing initiatives with business objectives, ensuring seamless execution and collaboration with other leaders. Develop and deliver regular reports to the senior team, highlighting key marketing performance metrics, growth opportunities, and progress toward revenue targets. Build, manage, and inspire a high-performing and diverse growth marketing team, providing guidance, coaching, and professional development opportunities to ensure individual and collective success. Develop a comprehensive marketing strategy from Brand to Demand with connected messages across the full funnel to drive pipeline growth and customer acquisition. Collaborate with other heads of marketing functions, such as Product Marketing, Regional Marketing, and Corporate Marketing to leverage expertise and resources. Your Experience 12+ years of experience in enterprise marketing. Strong track record of successfully leading and scaling marketing teams in a multi-product SaaS or high-tech company. Deep understanding of digital marketing channels, including SEO/SEM, social media, content marketing, email marketing, and marketing automation. Proficient in leveraging data analytics and marketing technology platforms to drive insights and optimize initiatives. Ability to translate business goals into actionable marketing strategies, driving results. Excellent leadership and communication skills, with the ability to influence and collaborate with cross-functional teams effectively. Strong analytical skills, capable of making data-driven decisions and measuring marketing effectiveness. Exceptional organizational skills and ability to manage multiple projects simultaneously in a fast-paced environment. The ideal candidate will possess extensive experience with both the SFDC and Adobe platforms. An MBA is highly preferred or equivalent military experience required. Our Commitment

Please ensure you read the below overview and requirements for this employment opportunity completely. We’re problem solvers that take risks and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together. We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at accommodations@paloaltonetworks.com. Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics. All your information will be kept confidential according to EEO guidelines. Is role eligible for Immigration Sponsorship?: Yes

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