Cuisinart
Cuisinart is hiring: Content Manager in Stamford
Cuisinart, Stamford, Connecticut, United States
Description
Position at Cuisinart
Position Summary:
The Cuisinart Content Manager will play a key role in the strategic development, management, and distribution of content across multiple touchpoints, including Cuisinart.com, social media, major retailer sites, retailer ecommerce storefronts as well as advertising media outlets/placements.
This role is responsible for strategizing and managing engaging, high-quality content that will strengthen our brand presence, increase brand recognition as well as enhance the user experience. Staying informed about market trends is integral to the position to keep competitive. The ideal candidate will possess strong attention to detail, has a creative mindset, excellent organizational skills, and the ability to collaborate effectively in a fast-paced environment. This position is essential for maintaining our brand voice and ensuring all content aligns with our brand guidelines and standards.
Key Responsibilities:
Content Management and Creation:
Retailer Readiness:
Website Content Management and Merchandising
Qualifications:
Environmental Factors:
What we offer:
Are you passionate about this opportunity but worried that you don't have 100% of the experience we're looking for? We still want to hear from you! Apply online and let us know why you would make a great addition to Conair!
Position at Cuisinart
Position Summary:
The Cuisinart Content Manager will play a key role in the strategic development, management, and distribution of content across multiple touchpoints, including Cuisinart.com, social media, major retailer sites, retailer ecommerce storefronts as well as advertising media outlets/placements.
This role is responsible for strategizing and managing engaging, high-quality content that will strengthen our brand presence, increase brand recognition as well as enhance the user experience. Staying informed about market trends is integral to the position to keep competitive. The ideal candidate will possess strong attention to detail, has a creative mindset, excellent organizational skills, and the ability to collaborate effectively in a fast-paced environment. This position is essential for maintaining our brand voice and ensuring all content aligns with our brand guidelines and standards.
Key Responsibilities:
Content Management and Creation:
- Work with our PR firm to review social content and alignment with content calendar.
- Support internal photoshoots to ensure content aligns with brand guidelines and suits various content placements.
- Assist in managing our digital editorial content calendar to ensure it aligns with our brand goals, national promotions and content pillars and is supporting our brand and marketing objectives
- Oversee product campaign guidelines and briefs for content creators and influencers.
- Assist in creating engaging and trending content for our social media accounts.
- Collaborate cross functionally with product, creative, central and brand teams
- Collaborate with external partners such as creative agencies and production houses on content development and enhancements.
- Maintain and coordinate content uploads on the Cuisinart YouTube channel
- Review all post-production content to ensure it meets brand standards, product accuracy, aligns with our target audience and applies SEO best practices.
- Analyze performance metrics to optimize our strategies across the different channels
- Stay on top of content trends and industry best practices across our competition and market
- Consistently monitor competitors to maintain awareness of their content strategies and activities.
- Ensure brand consistency and compliance across all forms of content
Retailer Readiness:
- Work across 20+ top retailers (Costco, Walmart, Target, Kohls, etc.) to ensure content requirements are met and content is distributed in required formats
- Responsible for building and maintaining Cuisinart brand storefronts across our retailer partners
- Upload enhanced content across top retailer partners, experience with Syndigo is a plus
- Perform digital shelf audits to ensure accuracy of Cuisinart brand across retailer and updated assets are present.
Website Content Management and Merchandising
- Optimize content for Cuisinart.com: Homepage, Product Detail Pages, Category, etc.
- Regularly make strategic updates on our homepage that aligns with current sales, content pillars, national promotions.
- Execute updates and refreshes on existing content to keep it relevant and accurate.
- Manage the recipe database, ensuring the accuracy of recipes and working closely with the test kitchen on recipe trends
- Execute the build of below the fold enhanced content
- Work with SEO agency on content optimizations to increase organic search traffic
Qualifications:
- 2+ years' experience in a content focused role such as a content assistant or manager
- Proven experience in content creation, particularly for e-commerce and social media platforms.
- Experience in content strategy development and implementation
- Proficiency with content and ecommerce management tools such as Salesforce Commerce Cloud, Salsify, Syndigo, Crazy Egg, Amazon Vendor Central, YouTube Studio, Figma
- Skilled in creating short form UGC content - TikTok, YouTube Shorts, IG Reels
- Strong understanding in social media platforms, especially TikTok and Instagram.
- Knowledge of content and ecommerce best practices to drive engagement and conversion.
- Creative thinker with attention to detail
- Ability to work independently, manage multiple projects and meet deadlines in a fast-paced environment.
Environmental Factors:
- Working conditions are normal for an office environment.
- Must be able to sit for extended periods of time.
- Must be able to use a computer keyboard and view a monitor for extended periods of time.
What we offer:
- Comprehensive Medical/Dental/Vision plans
- Generous Paid Time Off Programs
- Life & Disability Insurance
- FSA/HRA/Dependent Care FSA
- Paid Parental Leave
- 401k and company match
- EAP & Employee Wellness Programs
- Volunteer Days Paid Time Off
- Free Lunch at some locations
Are you passionate about this opportunity but worried that you don't have 100% of the experience we're looking for? We still want to hear from you! Apply online and let us know why you would make a great addition to Conair!