Cuisinart
Description
Position at Cuisinart
About Us:
About Cuisinart:
Cuisinart is a renowned consumer product company that specializes in delivering high-quality kitchen appliances and equipment to bring more joy to the heart of people's home. Today Cuisinart continues its heritage of innovation with an ever-expanding array of essentials that inspire people to cook great food more often, experience the joy of cooking and explore their culinary creativity. Today, tomorrow, always, Cuisinart makes great cooking easier with cooking gear you feel proud to own.
Job Title: Senior Director of Trade Marketing
The Senior Director of Trade Marketing
is responsible for developing and executing best-in-class trade marketing strategies and plans that drive brand growth, retailer engagement, and sales performance across key channels. This leadership role will serve as the bridge between marketing and sales, ensuring that our brand presence at retail is compelling (both Brick & Mortar and eComm), competitive, and aligned with consumer and customer needs. The ideal candidate has deep expertise in trade marketing, channel management including Ecommerce / Amazon, promotions and retail execution, with a strong ability to influence both internal and external stakeholders.
Key Responsibilities:
Trade Marketing Strategy & Execution Develop and implement trade marketing strategies aligned with brand marketing goals and sales targets, including channel-specific plans for key retailers. Lead the development of promotional campaigns, in-store and online merchandising programs and retailer-specific activations. Drive execution excellence for all trade marketing initiatives, ensuring consistency across regions and channels. Collaborate with cross-functional teams (sales, marketing, category management) to set key performance indicators (KPIs) and measure success. Retailer & Channel Management
Develop go-to-market strategies for new product launches, ensuring maximum visibility and sell-through. Collaborate with sales teams to create customized programs that align with retailer objectives while reinforcing brand positioning. Build and maintain strong relationships with key retail partners, distributors, and e-commerce platforms. Retail Sell-in:
Develop and deliver sales presentations highlighting trade marketing strategies and key retail opportunities. Partner with consumer insights to deliver compelling sell-in materials for new product launches Collaborate with sales teams to identify and address customer needs and concerns. Provide sales teams with comprehensive trade marketing tools and training to effectively sell through to retailers. Retail Execution:
Develop and execute shopper marketing initiatives and digital signage to enhance brand visibility. Manage the development and distribution of retail-specific marketing materials, including product information, pricing, and promotional messaging. Design and implement impactful in-store merchandising strategies, including point-of-sale materials, displays, and signage to drive customer engagement. Performance Analysis and Optimization:
Monitor and analyze sales data, promotional effectiveness, and key metrics to identify areas for improvement. Conduct post-promotion reviews to gather insights and optimize future trade marketing strategies. Partner with Category Management to Develop and implement data-driven approaches to improve trade marketing effectiveness. Cross-Functional Leadership:
Work closely with brand marketing, insights, sales, and product teams to align on business priorities and execution plans. Partner with finance teams to manage trade spend and ensure a strong ROI on marketing investments. Lead and develop a high-performing trade marketing team, fostering a culture of executional excellence. Experience & Skills:
10+ years of experience in trade marketing, shopper marketing, or retail marketing, preferably in the household appliances or consumer goods industry. Experience working with key retailers (e.g., big-box stores, specialty retailers, e-commerce platforms). Proven ability to develop and execute strategic trade marketing programs across multiple channels. Strong understanding of retail landscape, shopper behavior, and category management Strong analytical skills with experience using data to drive decision-making. Demonstrated leadership, team building and collaboration skills. Excellent communication and interpersonal skills to build relationships with sales & key retail partners Ability to lead and manage cross-functional teams to execute complex trade marketing plans As Senior Director of Trade Marketing Director, you will play a pivotal role in shaping how our brand and products are experienced at retail, driving growth, and strengthening partnerships with key customers. If you are a sales or trade leader with a passion for retail execution and shopper behavior, we'd love to hear from you!
Environmental Factors:
Working conditions are normal for an office environment. Must be able to sit for extended periods of time. Must be able to use a computer keyboard and view a monitor for extended periods of time. Must be able to travel domestically and internationally for business (20% if needed) What we offer:
Comprehensive Medical/Dental/Vision plans Generous Paid Time Off Programs Life & Disability Insurance FSA/HRA/Dependent Care FSA Paid Parental Leave 401k and company match EAP & Employee Wellness Programs Volunteer Days Paid Time Off Free Lunch at some locations
Are you passionate about this opportunity but worried that you don't have 100% of the experience we're looking for? We still want to hear from you! Apply online and let us know why you would make a great addition to Conair!
Position at Cuisinart
About Us:
About Cuisinart:
Cuisinart is a renowned consumer product company that specializes in delivering high-quality kitchen appliances and equipment to bring more joy to the heart of people's home. Today Cuisinart continues its heritage of innovation with an ever-expanding array of essentials that inspire people to cook great food more often, experience the joy of cooking and explore their culinary creativity. Today, tomorrow, always, Cuisinart makes great cooking easier with cooking gear you feel proud to own.
Job Title: Senior Director of Trade Marketing
The Senior Director of Trade Marketing
is responsible for developing and executing best-in-class trade marketing strategies and plans that drive brand growth, retailer engagement, and sales performance across key channels. This leadership role will serve as the bridge between marketing and sales, ensuring that our brand presence at retail is compelling (both Brick & Mortar and eComm), competitive, and aligned with consumer and customer needs. The ideal candidate has deep expertise in trade marketing, channel management including Ecommerce / Amazon, promotions and retail execution, with a strong ability to influence both internal and external stakeholders.
Key Responsibilities:
Trade Marketing Strategy & Execution Develop and implement trade marketing strategies aligned with brand marketing goals and sales targets, including channel-specific plans for key retailers. Lead the development of promotional campaigns, in-store and online merchandising programs and retailer-specific activations. Drive execution excellence for all trade marketing initiatives, ensuring consistency across regions and channels. Collaborate with cross-functional teams (sales, marketing, category management) to set key performance indicators (KPIs) and measure success. Retailer & Channel Management
Develop go-to-market strategies for new product launches, ensuring maximum visibility and sell-through. Collaborate with sales teams to create customized programs that align with retailer objectives while reinforcing brand positioning. Build and maintain strong relationships with key retail partners, distributors, and e-commerce platforms. Retail Sell-in:
Develop and deliver sales presentations highlighting trade marketing strategies and key retail opportunities. Partner with consumer insights to deliver compelling sell-in materials for new product launches Collaborate with sales teams to identify and address customer needs and concerns. Provide sales teams with comprehensive trade marketing tools and training to effectively sell through to retailers. Retail Execution:
Develop and execute shopper marketing initiatives and digital signage to enhance brand visibility. Manage the development and distribution of retail-specific marketing materials, including product information, pricing, and promotional messaging. Design and implement impactful in-store merchandising strategies, including point-of-sale materials, displays, and signage to drive customer engagement. Performance Analysis and Optimization:
Monitor and analyze sales data, promotional effectiveness, and key metrics to identify areas for improvement. Conduct post-promotion reviews to gather insights and optimize future trade marketing strategies. Partner with Category Management to Develop and implement data-driven approaches to improve trade marketing effectiveness. Cross-Functional Leadership:
Work closely with brand marketing, insights, sales, and product teams to align on business priorities and execution plans. Partner with finance teams to manage trade spend and ensure a strong ROI on marketing investments. Lead and develop a high-performing trade marketing team, fostering a culture of executional excellence. Experience & Skills:
10+ years of experience in trade marketing, shopper marketing, or retail marketing, preferably in the household appliances or consumer goods industry. Experience working with key retailers (e.g., big-box stores, specialty retailers, e-commerce platforms). Proven ability to develop and execute strategic trade marketing programs across multiple channels. Strong understanding of retail landscape, shopper behavior, and category management Strong analytical skills with experience using data to drive decision-making. Demonstrated leadership, team building and collaboration skills. Excellent communication and interpersonal skills to build relationships with sales & key retail partners Ability to lead and manage cross-functional teams to execute complex trade marketing plans As Senior Director of Trade Marketing Director, you will play a pivotal role in shaping how our brand and products are experienced at retail, driving growth, and strengthening partnerships with key customers. If you are a sales or trade leader with a passion for retail execution and shopper behavior, we'd love to hear from you!
Environmental Factors:
Working conditions are normal for an office environment. Must be able to sit for extended periods of time. Must be able to use a computer keyboard and view a monitor for extended periods of time. Must be able to travel domestically and internationally for business (20% if needed) What we offer:
Comprehensive Medical/Dental/Vision plans Generous Paid Time Off Programs Life & Disability Insurance FSA/HRA/Dependent Care FSA Paid Parental Leave 401k and company match EAP & Employee Wellness Programs Volunteer Days Paid Time Off Free Lunch at some locations
Are you passionate about this opportunity but worried that you don't have 100% of the experience we're looking for? We still want to hear from you! Apply online and let us know why you would make a great addition to Conair!