Marketing Communications Coordinator Job at Robert Half in Saint Michaels

Robert Half’s client is seeking a dynamic Marketing & Communications Coordinator to bring their brand to life through compelling digital storytelling, strategic social media engagement, and targeted digital marketing initiatives. This role is perfect for a creative, detail-oriented professional who thrives in a fast-paced environment and is passionate about connecting with audiences through digital platforms.

Key Responsibilities

• Collaborate with the Marketing & Communications Manager to develop and execute a robust social media strategy, ensuring engaging and impactful content across platforms.
• Plan, manage, and optimize digital marketing campaigns, including paid social media and digital advertising, to drive brand awareness and audience engagement.
• Assist in crafting and refining targeted marketing content that aligns with the organization's strategic initiatives.
• Coordinate the collection and scheduling of media assets to support timely publication and campaign execution.
• Manage relationships with external vendors and contractors, handling scheduling, online orders, purchase orders, and payments.
• Analyze digital performance by creating reports from various social media platforms to track audience engagement and campaign effectiveness.
• Support project planning and deadline management by tracking key deliverables and proactively planning for upcoming marketing initiatives.
• Monitor and respond to guest inquiries via email and social media, ensuring a positive brand experience.
• Provide on-site marketing and media support for special events and other department needs.

• Proficiency in Adobe Creative Cloud and Adobe InDesign is required.
• Familiarity with Content Management System (CMS) and Customer Relationship Management (CRM) tools.
• Ability to produce high-quality editorial content suitable for various platforms.
• Experience in designing and creating effective advertisements.
• Must have experience in blogging and creating engaging online content.
• Proven track record in increasing brand awareness through innovative marketing strategies.
• Understanding of budget processes and ability to work within financial constraints.
• Demonstrated experience in campaign planning and execution.